Strategist, Owned Social

Owned Social Strategist – Creator Studio

$68/hr (w2)

Mon-Friday, 40 hrs a week

12 months, potential to extend

Summary

Strategic social marketing leader with deep experience owning brand social presence and developing integrated strategies across multiple brands within a single portfolio. Specialized in building scalable social frameworks that drive growth, cultural relevance, and authentic community engagement.

Led organic social strategy for a subscription-based Creator Studio platform, partnering across marketing, product, and partnerships to bring brand narratives to life through social-first storytelling.

Key Impact Areas:

• Brand Social Ownership: Owned and evolved the end-to-end social strategy for a flagship brand, aligning voice, content pillars, and programming to broader business objectives.

• Multi-Brand Strategy: Developed and executed social strategies across multiple brands under one umbrella, ensuring distinct positioning while maintaining cohesive portfolio-level alignment.

• Software & Product-Led Social: Built social programs for a software platform, translating product functionality into compelling, user-friendly content that attracted new users and encouraged trial and adoption.

• UGC & Community Activation: Leveraged user-generated content to showcase real-world product use, inspire creativity, and build credibility through authentic storytelling.

• Creator & Third-Party Brand Strategy: Bridged the gap between brand objectives and creator voice by developing clear briefs and collaborative frameworks that resulted in authentic, high-performing content across partner channels.

• Authenticity at Scale: Ensured paid and organic partnerships felt culturally native and creator-first, protecting brand integrity while maximizing engagement.

• Data-Driven Growth: Used performance insights, audience data, and social listening to refine strategy, increase engagement, and expand reach.

• Cross-Functional & Agency Leadership: Managed external agencies and collaborated with internal stakeholders to execute high-impact, multi-channel campaigns.

Core Expertise:
Brand social strategy | Multi-brand portfolio management | Software & SaaS marketing | UGC strategy | Creator partnerships | Third-party content strategy | Community growth | Data-informed decision-making | Cross-functional leadership