VP of Retail

Department: Retail

Reports To: CEO

Location: Remote Available

Employment Type: Full-Time, Exempt

About the Opportunity

This is a rare opportunity to join one of the fastest-growing premium home and apparel brands in the country, a company recognized on the Inc. 5000 as one of the top 300 highest-growth organizations nationwide and featured on “Oprah’s Favorite Things”. The brand is now it is ready to scale an equally exceptional retail footprint.

As the VP of Retail, you will be the architect and engine behind a rapidly expanding store portfolio across the United States. This is a highly visible, impact-heavy role reporting directly to the CEO, where you will shape the long-term retail vision, build a high-performance retail organization from the ground up, and own the playbook for outstanding in-store experiences that match a beloved, high-growth direct-to-consumer brand.

What You’ll Do

• Develop and execute a bold, long-term retail strategy that supports aggressive store growth and nationwide expansion.
• Own performance across all retail locations—driving sales, profitability, labor efficiency, and a consistently exceptional customer experience.
• Build scalable retail operating models, systems, and processes designed for rapid growth and operational excellence.
• Lead site selection strategy and expansion planning in partnership with executive leadership and the development team.
• Establish clear performance metrics, dashboards, and reporting frameworks that give real-time insight and power confident decision-making.
• Partner closely with Finance on forecasting, budgeting, and investment planning to fuel smart, sustainable retail growth.
• Recruit, develop, and inspire a high-performing retail leadership team capable of scaling a national footprint.
• Champion a best-in-class in-store customer experience that reflects the brand’s commitment to comfort, quality, and innovation.
• Collaborate with Marketing, Operations, Product, and Merchandising to ensure retail initiatives are fully aligned with the broader brand and business strategy.
• Identify new retail opportunities, strategic partnerships, and business development initiatives that accelerate growth.
• Create and roll out operational excellence standards, including staffing models, training frameworks, and performance expectations across all stores.
• Perform other related responsibilities as needed in a fast-moving, high-growth environment.

What You Bring

• 8–12+ years of progressive retail leadership experience, ideally with a high-growth or nationally recognized consumer brand.
• A proven track record of scaling multi-unit retail operations and delivering measurable improvements in sales, profitability, and customer experience.
• Strong strategic and financial acumen, including experience managing P&Ls and guiding expansion investments.
• Experience leading cross-functional initiatives in a fast-paced, growth-oriented environment.
• Exceptional leadership skills with the ability to build, mentor, and retain high-performing teams.
• A data-driven mindset, with the ability to translate insights into clear, decisive action at the store and portfolio level.
• Deep understanding of retail operations, customer experience design, and the key drivers of store performance.
• Experience with retail expansion, site selection, and market entry strategy strongly preferred.
• Bachelor’s degree required; MBA or equivalent experience is a plus.

Why This Role Is Unique

This is not a “maintain the status quo” position. You’ll be stepping into a brand with passionate customers, highly differentiated products, and significant momentum—and you’ll be the one to translate that energy into a powerful, profitable retail presence across the country. You will have direct access to the CEO, collaborate daily with senior leaders across Finance, Marketing, Operations, Product, and Merchandising, and see your strategy come to life in new markets and store openings.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage.
• 401 (k) plan to support your long-term financial goals.
• Flexible PTO to ensure you have time for rest, recharge, and personal priorities.
• Monthly self-care benefit to invest in your overall well-being.
• Generous discounts on premium comfort-focused products.

If you are excited by the idea of building and scaling a best-in-class retail organization for a high-velocity, experience-driven brand, this role offers an exceptional platform to lead, innovate, and leave a lasting mark