Web Content Manager

Web Content Marketing Manager
Location: North ATL
Schedule: Hybrid (3 days/wk onsite)

5+ years of experience in website management, optimization, SEO, CRO, SEM and analytics.

MUST have strong experience working with mid-sized organizations and be proficient in Hubspot, Google Tag Manager, Google Analytics, SEMrush and CRMs.

Responsibilities

Content Management
o Manage content/page creation, maintenance, and updates of multiple website properties.
o Develop landing pages to support campaign design.
o Update and maintain translations in multiple languages.

Website Optimization
o Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance.
o Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement.
o Manage the relationship with external web agency resources for website development and keep project timelines on track.

SEO and Conversion Rate Optimization (CRO)
o Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility.
o Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact.
o Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.

Analytics and Reporting
o Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics.
o Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.