Embedded Teams

Dedicated teams built around your work, your workflows, and your goals

24 Seven’s Embedded Teams are dedicated, managed groups of marketing, creative, digital and tech talent that integrate into your daily workflows and operate as an extension of your business. Embedded Teams provide the specialized talent, program oversight, and operational structure needed to sustain and scale work.

Whether you need to increase output, add specialized capabilities, stabilize recurring production, or improve how projects move through your organization, 24 Seven designs, manages, and optimizes the right team for your unique needs.

What Are Embedded Teams?

Embedded Teams offer a flexible model that bridges traditional staffing, agency services, outsourcing, and internal teams.

The model goes beyond filling roles. 24 Seven supports the full structure around the team, including onboarding, delivery management, stakeholder communication, and oversight.

Because Embedded Teams are dedicated to your business, they build a deep understanding of your brand, tools, stakeholders, processes, and expectations. That continuity improves speed, consistency, and quality.

Embedded Teams add capacity and expertise without the burden of recruiting, managing, scaling, and optimizing the function yourself.

Teams range from a focused group of specialists to a larger cross-functional team supporting a major ongoing business function. Teams can be configured as on-site, remote, hybrid, nearshore, or blended models, balancing collaboration, cost, coverage, and speed.

How Embedded Teams Work

Each Embedded Team is designed around your priorities, required capabilities, and operating model.

24 Seven helps define the right mix of roles, skills, seniority levels, location strategy, management structure, reporting cadence, and scale. We source and onboard the team, align that talent to your business, and manage the engagement.

A dedicated Program Manager provides the governance layer that keeps the team aligned to your priorities. This includes intake coordination, workflow management, stakeholder communication, KPI tracking, and identifying opportunities to enhance how work moves through the system.

Embedded Teams work within your existing tools and processes, helping teams stay aligned on capacity, priorities, and delivery. We also provide project management support and reporting infrastructure to track deliverables and reduce bottlenecks.

Key Partnership Benefits

Strategic Team Design

Embedded Teams help you add specialized or non-core capabilities without having to build, hire, and manage a full internal function from scratch. 24 Seven designs each team around your business needs, the exact work to be done, and the operating model required to support it. The result is a dedicated team with the right mix of roles, skills, oversight, and delivery structure to move work forward.

Operational Efficiency

As work volume grows, internal teams can become stretched by recurring production, campaign execution, content needs, creative versioning, digital delivery, and other execution-heavy work. Embedded Teams boost output while reducing the internal burden of coordinating freelancers, contractors, agencies, and vendors. This gives full-time employees time to focus on the strategic work they were hired to do, while 24 Seven manages the team and delivery structure.

Workflow Integration

Embedded Teams use the same tools, processes, and communication rhythms as your internal teams, enabling seamless collaboration.

Specialized Expertise

24 Seven offers creative, marketing, digital, tech, AI-enabled, and platform-specific expertise that evolves with your needs.

Scalable Support

Embedded Teams allow you to adjust capacity as needs change while maintaining consistency and context.

AI-Enabled Optimization

Embedded Teams can identify where AI, automation, and workflow improvements can responsibly increase speed and capacity across recurring marketing, creative, and production work. Rather than treating AI as a standalone tool, 24 Seven integrates AI-enabled practices into how work is briefed, produced, reviewed, tracked, and optimized, with human oversight built into the delivery model.

Performance Visibility

Embedded Teams track performance, capacity, blockers, and opportunities to improve planning and execution.

Signs You Need an Embedded Team

An Embedded Team is the right model for your organization when you need to:

Increase output without adding permanent internal headcount
Add specialized capabilities without building a full internal practice
Stabilize high-volume or recurring work
Improve workflow visibility, reporting, and accountability
Support transformation while keeping day-to-day work moving
Scale capacity more strategically as needs shift
Reduce the burden of managing freelancers, contractors, agencies, and vendors

Build the Right Team for the Way Work Gets Done

Embedded Teams help organizations add capability, increase output, improve workflow visibility, and scale more strategically without the burden of building and managing every function internally.

Contact 24 Seven to learn how an Embedded Team can help your organization increase output, improve coordination, and scale work with greater structure, continuity, and confidence.

Get Started With an Embedded Team

Case Studies: Embedded Team Solutions in Motion

REI needed greater control over its email marketing program by bringing creative, content, and campaign production in-house. At the same time, existing workflows required better coordination across business groups to improve efficiency, scalability, and execution.

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Solution

24 Seven supported REI with an Embedded Team model designed to improve execution and operational visibility across the email marketing program.

The solution included:

End-to-end creative, content, and campaign production support
Cross-functional workflow mapping with REI stakeholders
Process redesign to streamline operations and improve campaign execution
Ongoing optimization to identify upstream and downstream workflow improvements

Results

The Embedded Team helped REI transition email production in-house with a dedicated team of experts while improving visibility, coordination, and control across the program.

The engagement supported:

A dedicated team structure for email production
Greater visibility and control across the email marketing program
Improved operational efficiency through redesigned workflows
More consistent execution through optimized processes
A continuous improvement framework to enhance campaign delivery over time

As a leader in customer experience, T-Mobile wanted to drive innovation and continuous improvement across its CX tools. The company sought an enhanced UX experience for internal employees and needed a team of experts to address existing environment, workflow, and process challenges.

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Solution

24 Seven supported T-Mobile with an Embedded Team model built around a robust, in-house UX research and design function. The solution included:

UX research and design services delivered through a centralized creative studio supporting the product team
A dedicated research and design sprint team to accelerate support across product teams
Clear and detailed processes established for teams to implement and follow

Results

The Embedded Team contributed to T-Mobile’s UX design maturity and helped build lasting infrastructure for continuous improvement.

The engagement supported:

Development of design systems, best practices, and inline standards
Stronger design and research operations and strategic planning
Alignment with key business and technical leaders to drive continuous adoption of ongoing implementation of change initiatives

TAKKT, which services Hubert Company and Central Restaurant Products, needed to unify its brand presence while improving internal communications and marketing execution across multiple brands. The company sought a partner to support its brand refresh, streamline workflows, and strengthen its email marketing program.

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Solution

24 Seven supported TAKKT through an Embedded Team model and ongoing creative services. The solution included:

Email marketing support to improve performance and reduce production costs
Brand refresh support to align visual identity and messaging across divisions
Sales enablement materials and creative strategies to strengthen sales effectiveness
Ongoing design and content creation through a monthly membership model
Brand positioning, vision and mission consulting, and social media strategy

Results

The partnership helped TAKKT streamline marketing execution, strengthen brand consistency, and improve operational efficiency.

The engagement supported:

Improved email engagement and reduced production costs
More consistent messaging and visual identity across multiple divisions
Scalable templates and creative assets for catalog and web needs
Stronger sales enablement and a more effective market approach

Nike needed to better connect its creative initiatives with customer insights while scaling its digital and creative teams. To support its evolving multichannel marketing programs, Nike sought specialized expertise and a flexible workforce model that could integrate seamlessly with existing teams.

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Solution

Through SketchDeck, 24 Seven built an Embedded Team model that integrated specialized talent directly into Nike’s organization. The solution included:

Integrating consultants into individual category teams and geographically focused marketing groups
Building dedicated teams of content strategists, creative specialists, retail experts, and digital brand professionals
Partnering with upstream stakeholders to develop teams aligned with business needs
Embedding expertise within Nike’s organization to accelerate ramp-up, improve quality, and reduce costs

Results

The Embedded Team model has supported Nike’s digital and creative operations through a long-standing partnership.

The engagement has delivered:

A major contribution to Nike’s direct-to-consumer (D2C) division launch, which Nike credited with driving virtually 100% of company growth in subsequent fiscal years
Partnerships with more than 12 organizations across the company
Embedded teams ranging from 50 to 100 professionals
An ongoing partnership spanning more than eight years

Microsoft partnered with Simplicity, a 24 Seven company, to manage integrated marketing content and Copilot at Work activation through a cohesive managed services model. The engagement focused on aligning marketing content with business goals, optimizing customer journeys, and delivering measurable outcomes while managing resources, budgets, and performance under a single purchase order.

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Solution

Simplicity delivered an integrated managed services solution designed to optimize resources, streamline operations, and provide clear performance visibility. The solution included:

Specialized talent, including an Integrated Marketing Lead, Editorial Strategist, and Marketing Project Manager
Centralized budget and resource management under a single purchase order, with year-over-year cost optimization
KPI and SLA management, including regular performance reviews to track timeliness, strategic impact, and stakeholder satisfaction
Monthly and quarterly reporting on KPIs, budgets, and marketing effectiveness
Dedicated back-office support for financial and resource management

Results

The managed services model helped Microsoft optimize resources, improve cost efficiency, and maintain alignment across its marketing initiatives.

The engagement delivered:

A skilled, cross-functional team that consistently met project timelines and deliverables
Budget savings through year-over-year discounts and proactive cost management
Improved strategic alignment, allowing marketing teams to focus on high-priority business goals
More transparent reporting and governance, keeping stakeholders informed through regular performance updates

PetSmart partnered with SketchDeck, a 24 Seven company, to streamline its contingent workforce program and provide creative resources for its Brand and Creative organization. The company needed to reduce day-to-day management demands on its SVP of Brand and Creative while improving coordination and maintaining the flexibility to scale resources as business needs evolved.

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Solution

SketchDeck implemented an Embedded Teams solution to provide creative talent and manage contingent workforce operations. The solution included:

Dedicated creative resources embedded within PetSmart’s Brand and Creative organization
Coordination and oversight of temporary staff to reduce administrative demands on leadership
Streamlined workforce operations and improved communication across stakeholders
Program performance reporting to provide greater visibility into workforce management

Results

The Embedded Team helped PetSmart simplify contingent workforce management, reduce leadership bottlenecks, and create more capacity for strategic priorities.

The engagement delivered:

Reduced management burden on the Brand and Creative leadership team
More streamlined coordination and oversight of temporary staff
Greater visibility into contingent workforce program performance
Flexibility to scale creative resources as business needs change

Get Started With an Embedded Team

Contact 24 Seven to learn how an Embedded Team can help your organization.