Our client is seeking a highly strategic Senior Manager, Customer Data & Marketing Analytics to establish and scale enterprise customer data governance while building the foundation for a more sophisticated marketing measurement capability.

This role sits at the intersection of:

• Customer Data Governance
• Master Data Management (MDM)
• Marketing Analytics
• Sales & Marketing Operations
• Executive Stakeholder Management

The successful candidate will partner closely with Marketing, Analytics, IT, Salesforce, Privacy, and Executive Leadership to improve customer data quality, standardization, measurement, and business decision-making.

The role reports to the VP of Data & Analytics with a dotted-line partnership to Marketing leadership.

Overview:
50% Customer Data Governance

Lead enterprise customer data strategy across:

• Salesforce
• ERP systems
• Analytics environments
• Customer master records

Responsibilities include:

• Customer hierarchy governance
• Golden record adoption
• Data quality standards
• Data stewardship
• Governance processes
• Cross-functional alignment
• Data ownership models
• Customer segmentation standards

This person will help operationalize customer data across a highly acquisitive organization with multiple ERP environments.

50% Marketing Analytics & Measurement

Build foundational measurement capabilities around:

• Lead generation
• Campaign performance
• Marketing ROI
• Funnel analysis
• Channel effectiveness

Channels include:

• Trade shows/events
• Digital marketing
• Brand awareness
• Print
• Sales enablement activities

The company is not yet ready for advanced attribution modeling.

The immediate focus is:

• Building data foundations
• Defining metrics
• Standardizing reporting
• Improving visibility into performance

Ideal Candidate Profile

Must-Have Experience:

B2B Marketing Analytics

10+ years experience in:

• Marketing analytics
• Commercial analytics
• Customer analytics
• Marketing operations
• Revenue operations

Must understand:

• Lead generation
• Pipeline creation
• Marketing influence
• Campaign measurement
• Sales & marketing alignment

Customer Data Experience

Strong experience with:

• Customer master data
• Customer hierarchies
• MDM environments
• Customer governance
• Data quality initiatives
• CRM data strategy

Does NOT need to be a deep technical architect.

Must understand:

• Governance
• Process
• Adoption
• Business ownership

Enterprise Scale

Experience within:

• Manufacturing
• Industrial
• Technology
• Healthcare
• Complex B2B organizations

Preferred:

• Global organizations
• Multi-business-unit structures
• Acquisition-heavy environments

Bottom line: This is a strategic, cross-functional leadership hire meant to build the foundation for both customer data governance and marketing analytics maturity at nVent, requiring a candidate with a rare mix of B2B marketing, enterprise data, stakeholder influence, and executive communication skills.

Role mandate: This hire will help lead enterprise customer data governance, standardization, and alignment while also supporting the evolution of the marketing analytics function.

• Data maturity: A golden customer record already exists in the analytics environment and is being integrated into Salesforce, but it has not yet been fully operationalized across the enterprise.
• Marketing analytics maturity: The function is still in an early stage, with the current focus on measuring lead generation performance across channels such as events, digital, brand, and print.
• Future-state analytics goal: The longer-term objective is to build the data foundation first, then move into more advanced attribution modeling, likely over roughly a one-year roadmap.

Current scope: This is currently an individual contributor role, with potential for future team growth and direct reports as the governance function matures.