Marketing Strategy Consultant – CPG
A leading Lifestyle Brand in the CPG space is seeking an experienced Marketing Strategy Consultant to partner with senior marketing leadership during a critical growth phase. This high-impact consulting engagement will strengthen integrated marketing capabilities, improve the marketing operating model, and establish planning, measurement, and accountability frameworks that support sustainable growth.
You will serve as an authoritative, performance-minded internal leader and strategic partner to the executive team. A primary mandate is to improve alignment between internal stakeholders and the external media agency—bringing media expertise, clear accountability, and executive-ready strategic guidance.
Key Responsibilities
- Partner with senior marketing leadership on strategic initiatives, organizational priorities, and the evolution of the marketing operating model.
- Act as an internal media authority, providing strategic oversight of the external media agency, setting performance expectations, and holding partners accountable for results.
- Translate complex media, marketing, and performance data into clear recommendations and executive-level insights for C-suite stakeholders.
- Guide integrated campaign strategy, planning, and execution across the customer journey, with a strong emphasis on measurable performance.
- Advise on paid and performance marketing strategy, including channel mix, investment allocation, testing, optimization, and ROI.
- Develop frameworks for annual planning, campaign prioritization, resource allocation, investment decisions, and marketing measurement.
- Build executive-level dashboards and reporting that connect marketing investment, retail velocity, and business outcomes.
- Partner cross-functionally with Sales teams to align media investment with retail growth priorities and distribution objectives.
- Assess and improve planning, governance, decision-making, and collaboration across marketing, sales, finance, and agency partners.
- Recommend organizational structures, capabilities, and ways of working that support future growth.
Required Background & Expertise
- Deep CPG marketing and media strategy experience, ideally within established Food & Beverage brands.
- Strong understanding of retail-led and omnichannel growth, with experience scaling brands through physical retail distribution rather than a purely direct-to-consumer model.
- Proven experience with major retail media networks, including Walmart, Target, and Amazon.
- Demonstrated ability to help high-growth brands expand awareness, household penetration, and retail footprint.
- Strong integrated marketing, marketing analytics, and performance measurement expertise.
- Experience leading marketing or media functions and managing external media agency relationships.
- Executive-level communication, stakeholder management, and ability to influence senior leadership.
- Experience creating executive performance dashboards, ROI reporting, and decision-ready business metrics.
Preferred Qualifications
- Influencer marketing experience and the ability to integrate creator activity into broader paid media strategy.
- Experience partnering directly with Sales teams to connect media spend with retail velocity and commercial outcomes.
- Knowledge of Large Language Models (LLMs) and Generative Engine Optimization (GEO).
- Experience with emerging, high-growth CPG brands and retail expansion initiatives.
Temporary/Contract
Time Commitment- 20-30/hours a week
Hybrid Work Schedule- 2 days in office preferred
Sr. Creative Operations Specialist
We are seeking a freelance Sr. Creative Operations Specialist to improve and scale creative production through hands-on technical workflow automation. This is not a traditional creative project management role. We are looking for a creative technologist who understands the production designer environment and can build practical solutions within Adobe Creative Cloud—especially Adobe InDesign—to reduce manual work, improve consistency, and accelerate print and digital asset delivery.
The ideal candidate brings a blend of creative production knowledge, operational discipline, and deep Adobe scripting and automation expertise. You will partner with Creative, Marketing, Merchandising, Sales, Product, and Technology teams to identify workflow bottlenecks, develop scalable production solutions, and help modernize the tools and processes that support high-volume creative work.
What You’ll Do
- Design, build, test, and maintain scripts and automations within Adobe Creative Cloud applications, with a strong emphasis on Adobe InDesign.
- Create technical solutions that streamline repetitive production tasks, improve file accuracy, standardize outputs, and reduce time to delivery.
- Evaluate current creative production workflows, identify inefficiencies, and recommend process improvements grounded in hands-on production realities.
- Partner directly with designers, production artists, creative leaders, and cross-functional stakeholders to translate workflow needs into usable automation solutions.
- Develop reusable templates, scripts, standards, documentation, and training materials that support consistent adoption across the creative team.
- Support the evolution of creative operations processes, including intake, prioritization, approvals, handoffs, capacity planning, and production governance.
- Assess and support creative workflow tools, including Adobe Workfront or similar platforms, while ensuring workflow systems complement Adobe-based production automation.
- Research, test, and introduce AI-enabled tools and creative technologies that can enhance production efficiency, quality, and team productivity.
- Use operational data, workflow metrics, and stakeholder feedback to measure the impact of automation and recommend continuous improvements.
- Help lead change management for new creative technologies and workflows through clear communication, training, coaching, and practical implementation support.
What You’ll Bring
- 5–8 years of experience in creative production, creative operations, production design, creative technology, workflow automation, or a related discipline.
- Demonstrated hands-on experience scripting and automating workflows in Adobe Creative Cloud, particularly Adobe InDesign.
- Strong knowledge of Adobe Creative Suite and the practical needs of print and digital creative production environments.
- Experience building tools, scripts, templates, or automated workflows that improve creative production speed, accuracy, and scalability.
- Working knowledge of relevant scripting and automation approaches, such as JavaScript, ExtendScript, InDesign scripting, Adobe APIs, or comparable technical solutions.
- Ability to diagnose production workflow challenges and develop pragmatic technical solutions for creative teams.
- Experience collaborating with designers, creative directors, marketers, production teams, and technology partners in a fast-paced environment.
- Familiarity with Adobe Workfront, digital asset management systems, Microsoft 365 collaboration tools, and workflow platforms is helpful.
- Exposure to AI tools and AI-enabled creative workflows is valued, particularly where AI can support automation, production efficiency, or content operations.
- Strong analytical, organizational, documentation, communication, and stakeholder-management skills.
Preferred Profile
This role is well suited to candidates with backgrounds such as Creative Technologist, Creative Automation Specialist, Creative Production Engineer, Adobe Workflow Automation Specialist, or a production-focused creative operations professional with substantial Adobe scripting expertise.
Important: Experience with project management or workflow platforms alone is not sufficient. Candidates must bring proven, hands-on Adobe scripting and automation capability, particularly within InDesign.
Director of Retail Sales Strategy
Employment Type: Full-Time
Our client is a high-growth consumer packaged goods company seeking a strategic, data-driven, and collaborative leader to serve as Director of Retail Sales Strategy. This role will strengthen sales planning across all classes of trade and help drive disciplined, omnichannel growth in a fast-paced retail environment.
The ideal candidate brings deep experience in retail sales strategy, forecasting, customer planning, and cross-functional leadership within consumer products. They will connect field sales, brand, marketing, finance, supply chain, and shopper teams to align priorities, improve execution, and deliver sustainable commercial performance.
Key Responsibilities
- Serve as the primary liaison between field sales and internal business teams, ensuring visibility into strategic priorities, brand initiatives, and performance targets.
- Lead cross-functional planning and alignment for innovation launches, KPI development, inventory management, financial planning, and monthly S&OP processes.
- Translate marketing, brand, and shopper investment plans into clear forecasting and planning assumptions by channel, customer segment, and class of trade.
- Develop and maintain sales planning frameworks that support omnichannel growth across retail, e-commerce, and emerging channels.
- Partner with sales leadership to establish account-level growth strategies, performance targets, and action plans.
- Analyze customer, category, market, and promotional performance data to identify trends, risks, and growth opportunities.
- Improve forecasting accuracy through disciplined demand-planning processes and close collaboration with supply chain and finance partners.
- Build reporting tools and business reviews that provide clear visibility into sales performance, inventory health, and strategic priorities.
- Support annual operating plans, customer planning cycles, and long-range commercial strategy development.
- Champion continuous improvement in sales operations, planning processes, data quality, and cross-functional decision-making.
Qualifications
- Demonstrated leadership experience in retail sales strategy, sales planning, commercial operations, or customer development within consumer packaged goods.
- Strong background in omnichannel retail environments, including traditional retail, specialty, e-commerce, and/or mass-market channels.
- Exceptional analytical and financial acumen, with the ability to translate complex data into actionable business recommendations.
- Experience with forecasting, demand planning, S&OP, customer planning, and performance management.
- Proven ability to lead through influence and collaborate effectively across sales, marketing, finance, supply chain, and executive stakeholders.
- Strong communication, presentation, and stakeholder-management skills.
- Bachelor’s degree required; advanced degree preferred.
Director, Social Media & Content (Contract)
? Burbank, CA, on site
? $80/hour (w2, eligible for benefits ! )
Starts in Aug and goes until the end of the year, with high potential to extend!
We’re seeking an experienced Director, Social Media & Content with a strong television, entertainment, or streaming social media background to lead social campaigns for a portfolio of premium scripted programming. This is an exciting opportunity for a creative social leader who understands how to build fandom, drive engagement, and create culturally relevant content around TV shows.
The ideal candidate has hands-on experience developing and executing TV show social campaigns, understands the entertainment lifecycle from launch through post-season engagement, and can quickly step in to lead strategy, creative development, and execution.
Responsibilities:
- Lead the creative strategy and execution of social media campaigns for multiple television series and original programming.
- Develop social campaigns that build awareness, conversation, and audience engagement throughout a show’s lifecycle.
- Oversee social creative development, publishing, and community management across platforms including TikTok, Instagram, and emerging channels.
- Create campaign concepts, creative briefs, and content strategies that reflect each show’s unique tone, voice, and audience.
- Partner with internal creative teams, marketing, production, agencies, and external vendors to bring campaigns to life.
- Lead social content capture at premieres, junkets, promotional events, and production shoots.
- Develop and execute influencer marketing strategies, including identifying talent, managing partnerships, and overseeing content delivery.
- Collaborate with paid media teams on social campaign strategy, targeting, and performance optimization.
- Analyze social insights and engagement metrics to drive growth, retention, and audience connection.
- Present campaign strategies, creative concepts, and performance updates to senior leadership and show stakeholders.
Qualifications:
- 5+ years of social media marketing experience, ideally within television, entertainment, streaming, film, or media brands.
- Proven experience leading social campaigns for TV shows, series launches, or entertainment properties.
- Strong understanding of entertainment audiences, fandom culture, and social storytelling.
- Experience managing cross-functional teams and creative partners.
- Strong creative instincts with excellent writing and content judgment.
- Deep knowledge of TikTok, Instagram, and evolving social platforms.
- Experience with influencer strategy and execution.
- Ability to quickly step into a fast-paced environment and operate independently.
This role is ideal for a TV/entertainment social media leader who has built campaigns around shows, understands how to engage fans, and can balance big-picture strategy with hands-on creative execution.
Wholesale Marketing Manager (Contract)
Large Retailer | Remote
A leading global retailer is seeking a Wholesale Marketing Manager to support Canada and Lifestyle/Outdoor markets. This role will drive strategic marketing initiatives that increase brand awareness, consumer engagement, and sales growth across footwear and apparel categories.
Key Responsibilities:
- Develop and execute seasonal wholesale marketing plans aligned with business objectives and market trends.
- Lead go-to-market planning for product launches, campaigns, and account-specific initiatives.
- Partner with wholesale accounts and distributors to drive brand visibility and sell-through.
- Manage co-op marketing programs, retail activations, in-store merchandising, and digital marketing initiatives.
- Collaborate with sales, product, creative, and global marketing teams to deliver campaigns on time and within budget.
- Analyze campaign performance, retail trends, and sales data to optimize future marketing strategies.
- Ensure marketing assets are localized and aligned with brand standards.
Qualifications:
- 5+ years of experience in wholesale marketing, retail marketing, or brand marketing (footwear/apparel experience preferred).
- Experience managing retailer partnerships, marketing programs, and cross-functional initiatives.
- Strong project management, communication, and relationship-building skills.
- Ability to analyze performance data and translate insights into action.
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Experience with Canadian retail markets and bilingual English/French skills are a plus.
Ideal Candidate:
A collaborative marketing professional who thrives in a fast-paced retail environment and can balance strategic planning with hands-on campaign execution.
Freelance Designer
We are seeking a detail-oriented Freelance Designer to provide digital design and production support during a high-volume Fall and Holiday season. This role is ideal for a designer who is comfortable balancing organized production workflows with the creation of polished ecommerce and promotional creative.
Key Responsibilities
- Maintain clear, organized Figma files across homepage, category, and browse-page experiences.
- Prepare, refine, and release digital design files for production and implementation.
- Coordinate the slicing and delivery of homepage and category-page assets.
- Create banners, promotional offer cards, and other digital campaign assets.
- Provide additional design support for seasonal initiatives and high-priority creative needs.
- Ensure all deliverables are accurate, consistently formatted, and ready for efficient handoff.
Qualifications
- Experience supporting digital design, creative production, or ecommerce design workflows.
- Strong proficiency in Figma, including file management and collaborative design practices.
- Ability to manage detail-focused production work while contributing creative design solutions.
- Experience creating web banners, campaign assets, or promotional creative is preferred.
- Strong organizational skills and the ability to manage multiple assignments in a fast-paced environment.
- Well suited for a junior- to mid-level designer with strong production fundamentals.
Integrated Marketing Manager, B2B
Employment Type: Freelance / Contract
Location: Remote — Ontario or Quebec, Canada
Schedule: Eastern Time business hours
Position Overview
Our client, a growing organization supporting the clinical research and life sciences industry, is seeking a freelance Integrated Marketing Manager to lead the planning and execution of integrated B2B marketing initiatives.
This is a hands-on role for a versatile marketer who can turn business priorities into high-performing campaigns, compelling content, and measurable demand-generation programs. The Integrated Marketing Manager will work across content marketing, email, marketing automation, webinars, paid digital programs, social media, sales enablement, and campaign reporting.
This person will collaborate with internal stakeholders and subject-matter experts to develop clear, engaging messaging for pharmaceutical, biotechnology, contract research organization, and clinical research audiences.
The ideal candidate combines strong writing and creative judgment with practical experience in integrated campaign execution, HubSpot or comparable marketing-automation platforms, digital performance analysis, and project management.
Key Responsibilities
- Develop and execute integrated, multi-channel B2B marketing campaigns that support brand awareness, audience engagement, lead generation, and pipeline growth.
- Create and manage content across email programs, landing pages, blogs, case studies, social media, presentations, webinars, thought-leadership pieces, and sales enablement materials.
- Build and optimize email campaigns, nurture journeys, audience segments, landing pages, and automation workflows in HubSpot or a comparable platform.
- Partner with subject-matter experts to translate complex clinical research and patient-recruitment topics into clear, audience-relevant marketing content.
- Manage campaign calendars, stakeholder reviews, creative approvals, production schedules, and launch plans.
- Support webinars, virtual events, conferences, and trade shows through registration campaigns, attendee communications, follow-up programs, and content repurposing.
- Create or coordinate visual and video assets for digital channels using Canva, Adobe Creative Suite, or similar tools.
- Support paid digital programs, including LinkedIn advertising and search campaigns, through audience development, creative coordination, testing, and reporting.
- Monitor campaign and channel performance and recommend optimizations based on engagement, conversion, qualified-lead, and pipeline metrics.
- Use AI-enabled tools responsibly to accelerate research, content development, ideation, testing, and content repurposing while maintaining quality and brand standards.
- Manage multiple projects and priorities independently in a fast-moving, remote environment.
Qualifications
- Five or more years of experience in B2B integrated marketing, demand generation, content marketing, or campaign management.
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
- Demonstrated experience developing and executing integrated marketing campaigns across multiple digital channels.
- Strong writing and editing skills, with experience creating email copy, web content, case studies, thought-leadership pieces, and campaign assets.
- Hands-on experience with marketing automation and CRM-connected campaign execution.
- HubSpot experience is strongly preferred.
- Working knowledge of email marketing, organic social media, paid digital media, webinars, landing pages, and lead-nurture programs.
- Strong project-management skills with the ability to manage competing priorities, stakeholders, and deadlines.
- Proficiency with Canva, Adobe Creative Suite, or comparable visual-content tools.
- Experience using campaign analytics to evaluate performance and make practical optimization recommendations.
- Experience in healthcare, life sciences, clinical research, pharmaceutical services, biotechnology, SaaS, or another complex B2B environment is preferred.
- Experience collaborating with sales or business-development teams to support qualified pipeline growth is preferred.
- Professional English writing fluency is required.
- French-English bilingualism is an asset but is not required.
What Success Looks Like
- Integrated campaigns launch on schedule and align with broader business priorities.
- Content is polished, audience-specific, reusable, and consistent with the organization’s brand voice.
- Email, webinar, digital, and demand-generation programs improve engagement and qualified-lead activity.
- Campaign performance is clearly tracked, communicated, and used to improve future programs.
- Internal stakeholders receive proactive communication and have confidence in campaign timelines and deliverables.
Core Competencies
Collaborative: Builds alignment, communicates proactively, and works effectively across teams.
Accountable: Takes ownership of deliverables, follows through, and maintains a high standard of quality.
Data-Informed: Uses performance insights to guide decisions and improve campaign outcomes.
Resourceful: Finds practical solutions, adapts to changing priorities, and works effectively with limited oversight.
Detail-Oriented: Produces accurate, polished work and maintains consistency across marketing touchpoints.
Location and Work Requirements
- Candidates must currently reside in Ontario or Quebec, Canada.
- Candidates must be available to work and participate in meetings during Eastern Time business hours.
- Ability to work independently in a remote freelance capacity.
- Reliable internet access and a professional workspace suitable for virtual collaboration.
- Strong written and verbal communication skills.
- Regular computer and keyboard use for extended periods.
Account Executive (NY)
We are seeking a dynamic, relationship-driven Account Executive to grow our presence in the wedding and corporate events market. This full-time, New York-based position is ideal for a polished sales professional who excels at building trust, creating exceptional client experiences, and closing high-value opportunities.
About the Role
As an Account Executive, you will play a key role in driving new business. You will manage inbound opportunities, cultivate relationships with planners and prospective clients, lead discovery conversations, and collaborate with design and production teams to develop persuasive proposals and deliver a seamless sales experience.
What You’ll Do
- Manage, qualify, and nurture inbound leads from multiple channels.
- Develop strong relationships with wedding planners, corporate planners, and prospective clients.
- Lead discovery conversations to understand each client’s goals, vision, scope, budget, and event requirements.
- Convert client needs into clear internal briefs for design and production teams.
- Collaborate with creative partners to develop customized, compelling proposals.
- Work with production teams to prepare accurate estimates, project plans, and timelines.
- Present proposals and confidently guide prospects through the sales process.
- Negotiate pricing, contracts, and agreements to achieve mutually beneficial outcomes.
- Close new business and consistently meet or exceed sales goals.
- Maintain accurate records for pipeline activity, prospects, forecasts, and account status.
- Provide administrative and operational support related to sales activity.
What You’ll Bring
- 3–5+ years of experience in new business development, sales, or account management.
- A demonstrated history of building a sales pipeline, winning business, and achieving revenue targets.
- Experience in events, hospitality, luxury services, creative agencies, or a comparable client-service environment.
- Exceptional communication, listening, presentation, and relationship-building skills.
- A client-first approach and genuine enthusiasm for exceeding expectations.
- Strong negotiation and closing skills.
- Excellent organization, attention to detail, and follow-through.
- Bachelor’s degree or equivalent relevant professional experience.