Account Manager (Retail Media)

Employment Type: Freelance
Location: Hybrid in Hoboken, NJ – 3x onsite per week and 2x remote per week

About the Role

We are seeking an experienced Account Manager to lead strategic client relationships and deliver high-performing omnichannel advertising and creative-production solutions. This role blends strategic planning, campaign execution, stakeholder management, and performance optimization across managed-service and self-service channels.

You will serve as a consultative partner to business, sales, creative, and production teams—translating marketing objectives into actionable media strategies, ensuring seamless project delivery, and identifying opportunities to grow revenue and strengthen client satisfaction.

Key Responsibilities

• Serve as a primary point of contact for assigned teams, projects, advertisers, agencies, and internal stakeholders.
• Build and maintain trusted relationships with business decision-makers through proactive communication and consultative support.
• Develop strategic media plans and execute managed-service and self-service campaigns aligned to client objectives.
• Lead campaign setup, pacing, optimization, reporting, and issue resolution across digital advertising channels.
• Collaborate with Sales and Account teams to create data-driven media proposals and strategic upsell recommendations.
• Present campaign performance, insights, risks, and optimization recommendations to internal and external stakeholders.
• Coordinate project schedules, pre-production discussions, recaps, workflow updates, and quality-control processes.
• Act as liaison between business, creative, production, and ad technology teams to ensure clear expectations and timely delivery.
• Monitor project status, resolve conflicts efficiently, and escalate issues appropriately.
• Partner with Creative Directors to review major deliverables, imagery, strategic briefs, style guides, and final output.
• Support onboarding, documentation, workflow development, and adoption of new processes.
• Identify growth opportunities within existing accounts and strengthen relationships across stakeholder groups.
• Ensure adherence to internal SLAs, QA standards, and campaign-launch requirements.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• At least 2 years of account management or client services experience in a creative production environment or media agency.
• 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels.
• Strong knowledge of digital media metrics and optimization concepts, including CPM, ROAS, CPC, and CTR.
• Experience developing media strategies and translating client objectives into measurable campaign plans.
• Proven client-facing experience with proactive risk identification, solution development, and conflict management.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong project-management capabilities with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Excel, PowerPoint, Word, and Outlook.
• High level of organization, attention to detail, ethics, integrity, initiative, and accountability.

Preferred Qualifications

• Experience growing and managing high-value business relationships.
• Demonstrated ability to develop and implement long-term strategic creative or media plans.
• Strong understanding of production workflows and creative-services operations.
• Experience educating business and creative teams on best-practice media and campaign tactics.
• Ability to thrive in changing environments and navigate ambiguity with confidence.
• Willingness to travel between locations as needed.