Chief Marketing Officer
Employment Type: Full-Time
We are seeking a seasoned, strategy-led Chief Marketing & Revenue Officer to provide senior leadership during a period of brand and commercial transformation. This is a high-impact role focused on rebuilding community relevance, sharpening brand positioning, and creating the growth strategy needed to convert renewed customer loyalty into sustainable revenue.
The ideal leader brings a strong understanding of consumer wellness and lifestyle markets, with the ability to diagnose shifts in audience behavior, cultural relevance, and subscription performance. This role is not centered on day-to-day campaign execution; it is a senior strategic partnership with executive leadership to define where the brand should go next and how marketing, community, and revenue programs should work together to get there.
Key Responsibilities
- Lead the development of a clear, differentiated brand strategy that rebuilds customer community, affinity, and cultural relevance.
- Assess the drivers behind declining community engagement and translate findings into practical strategic priorities.
- Define core audience segments, customer needs, brand promise, and positioning to guide future growth decisions.
- Create a customer lifecycle and subscription-growth strategy that improves retention, repeat purchasing, and long-term value.
- Develop strategic frameworks to strengthen flagship product programs and convert engaged community members into loyal customers.
- Partner with executive leadership to align brand investment, revenue objectives, product priorities, and customer experience.
- Establish meaningful performance measures for brand health, community engagement, subscription growth, and customer retention.
- Provide clear recommendations, decision frameworks, and prioritized roadmaps for leadership and cross-functional teams.
Qualifications
- Significant senior marketing and revenue leadership experience within consumer wellness, lifestyle, fitness, nutrition, or related industries.
- Demonstrated success revitalizing brands, rebuilding customer communities, or leading major repositioning initiatives.
- Strong experience with subscription, membership, direct-to-consumer, or recurring-revenue business models.
- Exceptional strategic thinking with the ability to turn customer insight into clear commercial priorities.
- Experience partnering closely with executive teams and influencing cross-functional business decisions.
- Strong communication skills and the ability to bring clarity, urgency, and alignment to complex challenges.
What Success Looks Like
- A clear understanding of why community engagement has eroded and what is required to rebuild trust and relevance.
- A compelling brand platform that reconnects the organization with its most important audiences.
- A practical roadmap for improving subscription adoption, retention, and customer lifetime value.
- Shared executive alignment around the brand’s identity, growth priorities, and path to durable revenue.
