Digital Content Coordinator – Fashion
Type: Freelance
Location: 4 days hybrid NYC
Rate: $25/hour
Client Overview: Out client is an established premium retail business with a global customer base and a growing focus on its online shopping channels. The organization is committed to maintaining a high-quality digital storefront that reflects its brand standards and supports business growth.
Role Overview: The Digital Content Coordinator will help keep the company’s e-commerce platform current, accurate, and commercially effective. This temporary opportunity is ideal for someone who enjoys working at the intersection of website operations, product presentation, and digital analytics. The coordinator will help ensure products are displayed effectively, site content remains up to date, and performance data is used to identify opportunities for improvement.
Digital Content Coordinator Responsibilities:
- Manage day-to-day website merchandising activities, including product uploads, catalog changes, and scheduled content updates.
- Review product placement and category layouts to improve online presentation and make products easier for customers to discover.
- Perform routine site reviews to ensure product details, images, prices, and links are accurate and display properly across devices.
- Compile website analytics and evaluate key indicators to help assess customer engagement and overall site effectiveness.
- Investigate unusual changes in site metrics and communicate potential content or performance concerns to the appropriate teams.
- Coordinate with internal partners across digital marketing, merchandising, and media to support upcoming launches and promotional initiatives.
Digital Content Coordinator Qualifications:
- Strong Microsoft Excel capabilities, including working with data, tracking information, and creating reports.
- Familiarity with Google Analytics or comparable tools used to evaluate website activity and customer behavior.
- E-commerce or online retail experience is beneficial, though candidates with a strong analytical background may also be a fit.
- A careful, methodical approach to reviewing website content and maintaining accurate product information.
- Ability to balance recurring site maintenance with time-sensitive updates and launch deadlines.
- Clear communication skills and the ability to work effectively with multiple teams.
