Digital Marketing Coordinator
This is a contract/interim opportunity supporting a marketing team during a period of growth and transition. The contractor will provide hands-on execution across website migration testing and digital lead generation, helping keep high-priority initiatives moving while permanent team members are hired.
What You’ll Do
- Lead user acceptance testing (UAT) for website migration work across multiple web properties.
- Create and maintain test plans, checklists, defect logs, status updates, and regression-testing processes.
- Validate migrated pages for content accuracy, links, forms, calls to action, downloads, formatting, images, and metadata.
- Support content audits, launch-readiness reviews, post-launch quality assurance, and WordPress content updates.
- Manage the execution of active lead-generation campaigns across paid media, landing pages, lead capture, email nurture, and related digital touchpoints.
- Coordinate campaign timelines, targeting, creative and content deliverables, and launch readiness with internal partners and agencies.
- Monitor campaign performance—including lead volume, quality, conversion rates, cost per lead, cost per conversion, and return on spend—and recommend optimizations.
- Support audience segmentation, lead routing, tracking, reporting, and email/nurture campaign deployment.
- Maintain clear project documentation, communicate risks and open issues, and coordinate across multiple stakeholders and vendors.
What You’ll Bring
- Hands-on experience with website migrations, UAT, defect tracking, regression testing, and launch readiness.
- Experience managing and optimizing digital lead-generation campaigns with measurable performance goals.
- Experience with paid digital campaigns, landing pages, conversion tracking, and campaign analytics.
- Strong project-management skills and the ability to manage multiple priorities, dependencies, and deadlines.
- A proactive, independent working style and the ability to quickly learn new processes and tools.
Preferred Qualifications
- Experience supporting enterprise or multi-site website migrations.
- Experience with WordPress or WordPress Pro.
- Familiarity with Salesforce, Marketo, Piwik PRO, and JIRA.
- Experience in B2B or healthcare lead generation.
- Knowledge of accessibility, SEO/AIO, content governance, and digital quality assurance.
- Experience working in regulated environments and collaborating with Legal, Compliance, Privacy, or IT teams.
