Director of Growth Marketing
Location: Remote (EST preferred)
Start Date: ASAP
About the Opportunity
We are partnering with a fast-growing, founder-led services company operating in the life sciences and healthcare space. Over the past few years, the business has scaled rapidly through acquisitions and now supports a broad network of specialized service providers across the U.S.
This is the first dedicated marketing hire and an opportunity to build and own the company’s inbound growth engine from the ground up.
The Role
This is a hands-on, performance-driven role focused on driving measurable pipeline and revenue through search, website optimization, and scalable lead generation systems. You will own the full digital experience from traffic through conversion, with a strong focus on SEO, emerging generative search (GEO), and building repeatable processes that scale across multiple acquired brands.
This is not a brand or social media role. This is a growth role with clear accountability to business outcomes.
What You’ll Own:
- Own and execute the company’s SEO and generative search strategy across core markets
- Build and optimize websites and landing pages to improve conversion and lead quality
- Develop and scale inbound lead generation programs targeting enterprise customers
- Create and implement structured lead tracking, scoring, and funnel optimization processes
- Analyze performance data and continuously improve ROI across channels
- Partner with sales and operations to improve lead quality and conversion
- Develop a repeatable post-acquisition marketing integration playbook
- Leverage AI tools to accelerate content, research, and optimization workflows
Success in This Role Looks Like:
- Driving meaningful enterprise pipeline (high-value B2B deals)
- Achieving top search visibility across key markets and services
- Doubling inbound qualified leads within the first 12 months
- Building scalable systems that support growth across multiple brands
- Establishing clear reporting and performance visibility across the funnel
What We’re Looking For:
- 5+ years of experience in growth, demand generation, or digital marketing roles
- Strong ownership of SEO strategy with proven results ranking competitive keywords
- Experience building inbound engines from scratch or significantly scaling them
- Deep understanding of conversion funnels, website optimization, and lead generation
- Experience working in B2B environments (services, SaaS, or similar)
- Highly analytical with a strong focus on measurable outcomes
- Comfortable operating in fast-paced, high-growth environments with minimal structure
- Familiarity with AI tools and evolving search landscape (GEO)
Why This Role:
- Opportunity to be the first marketing hire and build a function from the ground up
- High visibility and direct partnership with leadership
- Equity participation and long-term growth potential
- Clear path to expand the team and grow into a leadership role
