We are seeking a Director of Social Media to lead the social strategy for a fast-growing, digitally native fashion brand and shape how it shows up across culture, fashion, and digital platforms. This leader will drive audience growth, brand relevance, engagement, and customer acquisition while building a best-in-class social presence for a Gen Z audience.
The ideal candidate is a creative and strategic leader who understands fashion culture, moves quickly with emerging trends, and knows how to translate social-first storytelling into measurable business results. You will lead Social Managers and Content Creators while partnering closely with Creative, Influencer Marketing, E-commerce, Retail, and Paid Media teams.
Key Responsibilities
Social Strategy & Brand Growth
- Own the overall social media strategy across TikTok, Instagram, YouTube, Pinterest, Snapchat, and emerging platforms.
- Develop annual, quarterly, and monthly strategies aligned with brand and business objectives.
- Drive audience growth, engagement, video views, traffic, customer acquisition, and brand awareness.
- Identify emerging trends, platform shifts, and cultural moments that create opportunities for the brand to lead conversations.
- Establish content pillars and storytelling frameworks that balance brand building with business performance.
- Translate product launches, seasonal campaigns, store openings, and key brand moments into social-first strategies.
Content & Creative Leadership
- Lead the development of culturally relevant, platform-native content across all social channels.
- Direct and develop a team of Social Managers and Content Creators, providing clear creative guidance and actionable feedback.
- Guide content concepts, hooks, storytelling, filming approaches, editing styles, and platform-specific execution.
- Partner with Creative Directors, Art Directors, Stylists, and Production teams to deliver compelling, on-brand content.
- Balance trend-driven, creator-led, editorial, product-focused, and lifestyle content.
- Champion experimentation with new formats, creative concepts, and platform features.
- Establish efficient content calendars, workflows, and production processes to support high-volume execution.
Team & Cross-Functional Leadership
- Mentor and develop a high-performing social team, fostering creativity, accountability, and continuous improvement.
- Partner with Influencer Marketing, E-commerce, Retail, Paid Media, PR, and Merchandising to ensure social is integrated into major brand initiatives.
- Collaborate with Paid Media and Growth teams to identify and amplify high-performing organic content.
- Serve as the voice of the social audience internally, sharing cultural insights and opportunities that inform broader brand decisions.
- Identify future team needs and opportunities to scale the social organization.
Analytics & Performance
- Own social reporting, KPI development, and performance analysis across all channels.
- Monitor content performance and translate insights into actionable recommendations.
- Identify winning formats and scale successful content strategies across platforms.
- Measure the impact of social on engagement, audience growth, traffic, conversion, and customer acquisition.
- Present performance recaps and strategic recommendations to executive leadership.
Qualifications
- 8+ years of experience in social media, digital marketing, content strategy, or brand marketing, preferably within fashion, beauty, lifestyle, or consumer brands.
- 3+ years of experience managing and developing social media teams and Content Creators.
- Proven success leading social strategy for a fast-growing consumer brand.
- Deep understanding of Gen Z audiences, fashion culture, creators, and emerging social trends.
- Strong expertise across TikTok, Instagram, YouTube, Pinterest, Snapchat, and emerging platforms.
- Demonstrated ability to grow social audiences, increase engagement, and drive measurable business results.
- Strong understanding of short-form video, content production, storytelling, and platform-specific best practices.
- Experience developing and directing creator-led content strategies.
- Analytical mindset with the ability to turn performance data into strategic action.
- Strong leadership, communication, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, trend-driven environment.
