Director, Performance Marketing – Leading DTC Lifestyle Brand
Employment Type: Contract
Location: Hybrid – NYC Office
Pay: $75-80/hr
Overview
Join a premium consumer retail and lifestyle business as a freelance marketing leader driving profitable digital growth across customer acquisition, retention, and omnichannel performance. Will partner with brand, creative, e-commerce, finance, and external agencies to improve conversion, customer value, and marketing efficiency.
Key Responsibilities
- Lead paid social, search, shopping, affiliate, SEO, display, and emerging acquisition channels.
- Guide CRM, email, SMS, loyalty, personalization, and retention programs.
- Optimize budgets, audiences, creative, offers, and channel mix using performance data.
- Own reporting for ROAS, MER, CAC, LTV, conversion, AOV, retention, and channel contribution.
- Develop testing plans across creative, audiences, landing pages, offers, and measurement.
- Manage agency and technology partners, including KPIs, scopes, and operating rhythms.
- Strengthen attribution, analytics, automation, and marketing technology capabilities.
- Align performance strategy with campaigns, launches, inventory, and omnichannel priorities.
Qualifications
- 8+ years of performance, growth, digital, or commercial marketing experience in a consumer-facing environment.
- Proven leadership across paid media, CRM, affiliate, SEO/SEM, and customer acquisition.
- Strong expertise in attribution, analytics, forecasting, experimentation, and executive reporting.
- Experience managing media, analytics, CRM, and marketing technology partners.
- Working knowledge of platforms such as Google Ads, Meta, TikTok, analytics tools, and marketing automation systems.
- Strong analytical judgment, communication, and cross-functional leadership skills.
