TEMP Specialist, Email/SMS Marketing
Hybrid, 3 x onsite in NYC
Position Overview:
We are seeking a passionate and detail-oriented Email/SMS Marketing Specialist to play a key role on the Growth Marketing team. This position supports CRM and Marketing Automation programs, global and regional campaigns, client-driven initiatives, and SMS/MMS and email marketing efforts.
This individual will partner closely with the CRM Marketing Automation Manager and Email Operations Lead on day-to-day email and SMS marketing activities, including strategy, campaign development, QA, execution, and reporting.
Key Responsibilities:
Campaigns & Strategy
- Develop strategic email and SMS briefs aligned with business and customer insights
- Manage the full lifecycle of email and SMS campaigns—from concept through analysis
- Partner with regional stakeholders to execute localized campaigns across 20+ markets
- Oversee campaign timelines, routing, reviews, and feedback with cross-functional teams
Reporting & Operations
- Track and report on channel performance, delivering monthly insights to stakeholders
- Review and approve campaign templates to ensure accuracy in assets, linking, and setup
- Maintain and communicate daily email and SMS campaign calendars, including updates to scheduling, segmentation, and deployment
- Manage campaign proofs and ensure timely routing and approvals across internal and external teams
- Execute and deploy region-specific SMS campaigns
- Monitor industry trends and competitor activity to inform content and layout optimizations
- Identify opportunities to improve campaign performance and recommend enhancements
Cross-Functional Collaboration
- Serve as a liaison between Digital/eCommerce, Marketing, Creative, and regional teams
- Manage vendor relationships and ensure alignment across all stakeholders
Qualifications:
- 1+ year of experience in Email Marketing, CRM, eCommerce, or Digital Marketing
- Experience with Salesforce Marketing Cloud or similar platforms preferred
- Strong analytical mindset, using KPIs, testing, and data to inform strategy
- Highly detail-oriented with a focus on accuracy across campaign execution
- Effective communicator with strong cross-functional collaboration skills
- Strong sense of ownership with the ability to manage priorities, timelines, and deliverables independently
