Our client is an innovative, consumer-focused technology company seeking a Senior Product Marketing Manager to lead the strategy, development, and execution of product marketing initiatives that drive customer engagement and business growth.
This is a highly visible role responsible for shaping product positioning, leading go-to-market strategies, and translating product features into compelling customer value propositions. The ideal candidate is both strategic and hands-on, with a passion for launching products, influencing cross-functional teams, and delivering impactful marketing campaigns that resonate with consumers.
Key Responsibilities
- Develop compelling product and subscription positioning, messaging, and value propositions that clearly communicate customer benefits and differentiate products in the marketplace.
- Lead end-to-end go-to-market strategy and execution for new product launches and feature releases.
- Partner closely with Product, Creative, Sales, Customer Experience, and Executive Leadership to ensure alignment across all marketing initiatives.
- Analyze customer insights, market trends, competitive intelligence, and performance data to inform product strategy and marketing decisions.
- Create launch plans, project timelines, success metrics, and internal enablement strategies to ensure successful product introductions.
- Develop sales enablement materials, including presentations, messaging guides, competitive battle cards, FAQs, and training resources.
- Identify new market opportunities and recommend strategies to drive product adoption, customer engagement, and long-term growth.
- Serve as a strategic advisor to cross-functional stakeholders, helping shape the product roadmap and customer experience.
- Establish and continuously improve product marketing best practices, processes, and frameworks across the organization.
Qualifications
Required
- 8+ years of experience in Product Marketing combined with B2C or consumer marketing.
- Proven success developing and executing go-to-market strategies for new products and feature launches.
- Strong experience translating technical product capabilities into customer-focused messaging and value propositions.
- Exceptional written, verbal, and presentation skills.
- Strategic thinker with the ability to execute at both a high level and in a hands-on capacity.
- Highly analytical and data-driven, with experience leveraging customer insights and performance metrics to inform decisions.
- Demonstrated ability to influence cross-functional teams and build strong relationships across Product, Marketing, Sales, and Executive Leadership.
- Comfortable working in a fast-paced, collaborative environment with multiple priorities.
Preferred
- Experience marketing technology products, SaaS platforms, connected devices, or subscription-based products.
- Background in competitive intelligence, market research, or customer insights.
- Experience bringing innovative consumer products to market through integrated marketing campaigns.
What You’ll Bring
- Strong customer-first mindset with exceptional storytelling abilities.
- Proven success launching products that drive measurable business results.
- Excellent project management and organizational skills.
- Ability to balance strategic planning with day-to-day execution.
- Passion for innovation, consumer technology, and building products that create meaningful customer experiences.
