Growth Marketing Director
We are seeking a strategic, data-driven, and hands-on Growth Marketing Director to lead an integrated growth marketing strategy and drive measurable business impact.
This is a high-visibility, player-coach role for a senior marketer who enjoys connecting strategy to execution. You will shape priorities, personally lead high-value initiatives, and partner with internal teams and outside specialists to improve demand generation, conversion, customer engagement, and revenue performance.
What You’ll Do
- Develop and execute an integrated growth marketing strategy across acquisition, conversion, lifecycle marketing, retention, and reactivation.
- Partner with senior leadership to establish priorities, budgets, performance targets, and investment decisions.
- Build and optimize segmented nurture, re-engagement, and lifecycle campaigns using CRM and marketing automation tools.
- Improve lead scoring, routing, campaign cadence, sales handoff, and conversion of existing demand.
- Own and optimize marketing technology, data quality, dashboards, attribution, automation, and reporting.
- Lead digital growth initiatives across SEO, paid media, landing pages, conversion optimization, retargeting, local search, and emerging AI-search channels.
- Establish clear reporting on marketing-sourced pipeline, influenced revenue, conversion, ROI, acquisition cost, and channel performance.
- Set the strategic direction for content across web, email, social, video, educational resources, customer stories, and paid campaigns.
- Evaluate new technology, AI-enabled tools, and external partners to identify practical opportunities that improve marketing and sales performance.
- Collaborate closely with Sales, Operations, Finance, and leadership to keep marketing priorities aligned with business needs.
What You Bring
- 7+ years of progressive experience in growth marketing, digital marketing, lifecycle marketing, demand generation, marketing operations, or a related field.
- A track record of connecting marketing programs to pipeline, revenue, conversion, or other measurable outcomes.
- Hands-on experience with CRM and marketing automation platforms, such as HubSpot or comparable tools.
- Strong expertise in segmentation, nurture campaigns, re-engagement, lead scoring, automation, SEO, paid media, and conversion optimization.
- Experience with marketing analytics, attribution, dashboards, and executive-level performance reporting.
- Strong analytical judgment, communication skills, and the ability to prioritize work based on expected business impact.
- Experience partnering with Sales and managing agencies, vendors, consultants, or technical specialists.
- A player-coach mindset: comfortable setting strategy while remaining actively involved in execution.
Preferred Experience
- Experience in complex, high-consideration, high-volume, or sales-assisted customer journeys.
- Familiarity with tools such as Google Analytics 4, Google Tag Manager, Power BI, Shopify, NetSuite, or similar platforms.
- Exposure to AI-enabled marketing or sales tools, conversation intelligence, AI-search optimization, and emerging digital channels.
What Success Looks Like
Success will be measured by meaningful improvements in qualified pipeline, marketing-attributed revenue, lifecycle and reactivation performance, lead-to-opportunity conversion, customer retention, marketing ROI, digital conversion, search visibility, and the quality of marketing reporting and decision-making.
