Strategic Media Planning Specialist
Contract Opportunity 1 year
40 hrs a week
Hybrid Culver City
Pay $64.hr (w2, eligible for benefits!)
Integrated Media Strategy
About the Role
We’re seeking a Strategic Media Planning Specialist to support integrated marketing campaigns that drive brand awareness, customer acquisition, and business growth. This role partners with media, marketing, creative, analytics, and research teams to translate audience insights and performance data into actionable media strategies.
The ideal candidate has strong media agency experience, a data-driven mindset, and the ability to manage campaigns from initial planning through execution, measurement, and optimization.
Key Responsibilities
- Support senior strategists in developing integrated media strategies across brand awareness and performance marketing campaigns.
- Build media briefs, review media plans, and consolidate recommendations into clear, compelling presentations for stakeholders.
- Coordinate with internal and external media teams to support campaign planning, execution, and delivery.
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Develop cross-channel strategies spanning digital, social, OOH, audio, CTV, and custom media partnerships.
- Analyze campaign performance, identify optimization opportunities, and communicate results and recommendations.
- Translate audience insights and research into actionable media plans aligned with business objectives.
- Ensure campaign plans align with media specifications, trafficking requirements, reporting expectations, and KPIs.
- Manage multiple projects independently while adapting to evolving priorities and deadlines.
Qualifications
- 4+ years of media planning experience, ideally within a media agency.
- Experience developing integrated media plans across digital, social, and out-of-home channels.
- Proven ability to manage campaigns from concept through execution and measurement.
- Strong understanding of performance and brand marketing KPIs, audience strategy, and media measurement.
- Familiarity with traditional media, digital advertising, social platforms, creator campaigns, and integrated marketing programs.
- Experience using syndicated research and audience measurement tools such as MRI-Simmons and Comscore, along with social listening platforms.
- Excellent written, verbal, and presentation skills, with the ability to communicate complex information clearly.
- Self-starter who takes ownership, works autonomously, and manages competing priorities effectively.
- Bachelor’s degree required.
Nice to Have
- Communications planning and audience strategy experience.
- Experience supporting B2B campaigns, particularly those targeting small and midsize businesses (SMBs).
