Specialty & Wellness Marketing Manager

Location: Remote (U.S.) | EST/CST Preferred
Duration: Through 12/31/2026 with potential extension
Pay Rate Range: $50 – $57/hour

We’re seeking a highly organized and execution-focused Specialty & Wellness Marketing Manager to support a portfolio of healthcare, wellness, and specialty-service clients. This role is ideal for a marketer who thrives in a fast-paced environment, enjoys managing multiple campaigns simultaneously, and has strong experience with campaign trafficking, project management, and cross-functional collaboration.

What You’ll Do

• Execute and traffic multi-channel marketing campaigns across email, digital, paid media, social, and direct mail channels

• Manage campaign calendars, timelines, budgets, and deliverables across multiple concurrent initiatives

• Serve as a key marketing partner supporting B2B and B2B2C client marketing programs

• Enter and manage projects within Workfront and other campaign management tools

• Coordinate campaign execution with internal stakeholders, agencies, and client teams

• Review and edit marketing materials for accuracy, grammar, and brand consistency

• Support strategic marketing initiatives through project plans, presentations, timelines, and execution support

• Develop targeted marketing programs to drive consumer applications, engagement, retention, and purchase volume

• Create and manage marketing content including emails, partner toolkits, one-pagers, webinars, and case studies

• Monitor campaign performance and provide recommendations for optimization

Required Qualifications

• Bachelor’s degree or equivalent experience

• 4+ years of experience executing multi-channel marketing campaigns

• Hands-on Workfront experience is required and critical to success in this role

• Experience managing campaign trafficking, timelines, approvals, and project workflows

• Strong background supporting digital-first marketing initiatives

• B2B marketing experience required; B2B2C experience strongly preferred

• Exceptional attention to detail and strong written communication skills

• Ability to manage multiple priorities with minimal supervision

Preferred Qualifications

• Experience within healthcare, wellness, specialty services, or financial services industries

• Salesforce CRM and/or Salesforce Marketing Cloud experience

• Understanding of paid media, email marketing, customer journeys, and campaign measurement

• Strong project management skills and ability to influence cross-functional stakeholders

Ideal Candidate

This role is perfect for a detail-oriented marketing professional who enjoys being at the center of campaign execution. You’ll be responsible for ensuring projects move smoothly from concept through launch while partnering closely with sales, analytics, digital, lifecycle marketing, product, and agency teams to drive business results.