Media Planner

About the Role

Help a streaming growth marketing team drive subscriber acquisition and profitability through paid media campaigns across connected TV (CTV) and over-the-top (OTT) platforms. This freelance opportunity focuses on audiences across the APAC region and combines campaign execution, performance analysis and cross-functional collaboration.

Schedule

• Monday, Thursday and Friday: 9:00 a.m.–5:00 p.m. ET, onsite in New York.
• Tuesday and Wednesday: 2:00–10:00 p.m. ET, remote to support APAC working hours.

Responsibilities

• Support paid media planning and execution across device platforms, including Amazon Fire TV, Roku and Samsung.
• Coordinate with external partners and regional marketing teams in markets including Japan, Australia and Korea.
• Help campaigns launch on time with appropriate attribution tracking.
• Monitor performance, evaluate results against KPIs and share actionable insights.
• Track budgets and media plan changes, support reconciliation and prepare campaign reports.
• Partner with testing, programmatic media, strategy and creative teams to develop recommendations.

Required Qualifications

• At least two years of media planning and paid digital media experience.
• Hands-on performance marketing experience optimizing lower-funnel outcomes such as CPA or ROAS.
• Knowledge of media terminology, testing and measurement practices.
• Advanced Excel skills and experience working with large datasets.
• Ability to create executive-ready PowerPoint presentations.
• Strong project management, communication, organizational and relationship-building skills.
• Ability to manage competing priorities, work proactively and handle confidential information discreetly.
• Bachelor’s degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional experience.

Preferred Qualifications

• OTT or CTV media buying and agency experience.
• International media buying experience.
• Experience with Google Ads, Amazon Ads, DV360 or Yahoo DSP.
• Familiarity with conversion tracking and app attribution tools such as Kochava.