Our client is a fast-growing, design-driven consumer brand with a strong direct-to-consumer presence and an expanding omnichannel business. They are known for creating premium products, delivering exceptional customer experiences, and building a highly engaged customer community. As the business continues to scale, they are looking for a data-driven Performance Marketing Manager to help accelerate customer acquisition and revenue growth through paid digital marketing.
About the Role
We’re seeking a Performance Marketing Manager to lead paid media strategy and execution across multiple digital channels. This role is responsible for driving customer acquisition, ecommerce growth, and return on ad spend through performance-focused marketing initiatives.
The ideal candidate combines strong analytical skills with creative thinking and has experience managing multi-channel paid media campaigns for a high-growth ecommerce or consumer brand. You’ll work cross-functionally with creative, brand, CRM, analytics, finance, and retail teams to optimize campaign performance and uncover new growth opportunities.
This is an excellent opportunity for someone who enjoys owning strategy while remaining hands-on in campaign execution and optimization.
What You’ll Do
- Own the paid media strategy across key digital channels, including Meta, Google, TikTok, YouTube, Bing, Pinterest, Reddit, and emerging platforms.
- Plan, launch, optimize, and report on paid media campaigns focused on customer acquisition, conversion, and revenue growth.
- Manage paid media budgets and continuously optimize spend to maximize ROAS and overall business performance.
- Oversee affiliate marketing efforts in partnership with influencer and brand marketing teams.
- Analyze campaign performance, customer behavior, and channel effectiveness to identify optimization opportunities.
- Develop testing strategies across audiences, creative, messaging, landing pages, and bidding strategies.
- Partner closely with analytics and finance teams to monitor KPIs and improve marketing efficiency.
- Collaborate with creative and brand teams to develop high-performing ad creative aligned with brand standards.
- Work alongside CRM, organic social, influencer, and retail marketing teams to ensure integrated campaign execution.
- Support local retail initiatives through paid media campaigns that drive store traffic, events, and market awareness.
- Monitor competitive trends, audience insights, and emerging digital marketing opportunities.
- Create dashboards and reports that communicate performance insights and strategic recommendations to leadership.
- Help build scalable performance marketing processes that support continued company growth.
What We’re Looking For
- 4–6+ years of experience in paid media or performance marketing, preferably within ecommerce, DTC, retail, or consumer brands.
- Proven experience managing multi-channel paid media campaigns with ownership of budgets and performance metrics.
- Strong knowledge of platforms including Meta Ads Manager, Google Ads, Microsoft Ads, TikTok Ads, Google Analytics, Google Tag Manager, and other digital advertising tools.
- Experience managing customer acquisition campaigns across paid social, paid search, display, video, and affiliate marketing.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Experience building reports and dashboards to measure marketing performance.
- Comfortable balancing creative strategy with performance optimization.
- Excellent organizational, project management, and communication skills.
- Self-starter who thrives in fast-paced, entrepreneurial environments.
- Collaborative mindset with experience working across multiple teams.
- Experience managing large-scale paid media budgets is highly preferred.
Preferred Experience
- Direct-to-consumer (DTC) or ecommerce brand experience.
- Consumer goods, fashion, lifestyle, beauty, luxury, or retail industry experience.
- Experience supporting omnichannel marketing initiatives.
