Beauty Director – New York
Employment Type: Full-Time
Location: New York, NY (Hybrid; 3 days onsite per week)
A leading beauty, fashion, and lifestyle communications agency is seeking a strategic, dynamic Beauty Director to lead integrated communications programs across public relations, influencer marketing, artistry and VIP relations, and experiential activations.
This senior leadership role oversees a portfolio of beauty brands and drives high-impact campaigns that build visibility, cultural relevance, and measurable business results. The Beauty Director will serve as a senior client partner, develop multi-channel strategies, guide creative programming, and lead a high-performing team across earned and paid initiatives.
Responsibilities
Strategic Leadership & Client Management
- Lead the development and execution of integrated 360° communications strategies across PR, influencer, artistry, talent, and experiential programs.
- Serve as a senior strategic advisor, delivering clear communication, thoughtful counsel, and actionable performance reporting.
- Translate cultural trends, competitive intelligence, and industry developments into forward-looking communications strategies.
- Ensure campaigns align with brand objectives, audience insights, and measurable performance goals.
Public Relations & Media
- Leverage and expand top-tier media relationships to secure meaningful coverage across beauty, business, trade, lifestyle, and culture outlets.
- Oversee development of messaging, press releases, executive communications, pitches, and media materials.
- Drive proactive storytelling, strategic partnerships, and culturally relevant moments that elevate brand visibility.
- Guide teams in securing high-value editorial opportunities, founder features, podcasts, panels, speaking engagements, and emerging-platform placements.
Influencer, Talent & VIP Relations
- Lead influencer and talent strategy, including casting, negotiations, seeding programs, campaign execution, and earned media value performance.
- Oversee always-on and campaign-based programs across key social platforms, including Instagram, TikTok, and Facebook.
- Use influencer marketing platforms and analytics to inform strategy, optimize performance, and provide client recommendations.
- Cultivate strong relationships with artists, tastemakers, agents, managers, and industry partners.
Experiential & Partnerships
- Lead events, brand activations, and strategic partnership programs from concept through execution.
- Drive media, artist, influencer, and talent attendance through thoughtful outreach and post-event coverage strategies.
- Identify innovative collaborations that expand brand reach and cultural relevance.
- Manage event budgets, timelines, production partners, and deliverables while maintaining exceptional quality.
Team Leadership & Operations
- Manage, mentor, and develop team members across multiple levels, fostering a collaborative and high-performing environment.
- Support onboarding, training, workflow planning, and operational excellence across accounts.
- Partner cross-functionally to ensure cohesive campaign development and execution across teams and markets.
- Oversee reporting, timelines, deliverables, KPIs, and optimization recommendations across workstreams.
Qualifications
- Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
- 8–12 years of experience in public relations, communications, or brand marketing; beauty industry agency or in-house experience strongly preferred.
- Demonstrated experience leading integrated PR, influencer, talent, and experiential campaigns.
- Experience managing artistry sponsorships, influencer partnerships, and paid and organic social campaigns.
- Strong understanding of the digital beauty landscape, social platform best practices, KPIs, and emerging trends.
- Experience using influencer marketing and analytics platforms such as Tribe, Traackr, CreatorIQ, or similar tools.
- Established media, influencer, talent, and industry relationships.
- Excellent written, verbal, negotiation, and presentation skills.
- Highly organized, collaborative, creative, and comfortable managing multiple priorities in a fast-paced environment.
- Proficiency with Google Workspace and project management tools.
This is an excellent opportunity for an experienced communications leader with a passion for beauty, fashion, pop culture, and building culturally resonant brand stories.
