Regional Sales Manager-Fragrance or Skincare, Orange County, CA
Employment Type: Full-Time
Position Overview
We are seeking an accomplished Regional Sales Manager to lead retail sales performance across Orange County. This field-based leader will translate regional commercial priorities into exceptional in-store execution, elevate the customer experience, and develop high-performing sales teams within luxury beauty and fragrance environments.
The Regional Sales Manager will partner closely with retail leaders, product specialists, and internal cross-functional teams to build brand awareness, grow market share, and consistently deliver sales objectives. The ideal candidate combines a strong luxury retail background with hands-on coaching ability, sound business judgment, and a passion for developing people.
Core Responsibilities
- Lead the execution of regional sales strategies across assigned retail locations in Orange County.
- Coach, motivate, and develop product specialists and market-based sales teams to exceed individual and store-level sales goals.
- Model an elevated, service-driven customer experience and reinforce consistent selling standards across the territory.
- Create seasonal territory plans that support product launches, key selling periods, events, and clienteling initiatives.
- Build productive partnerships with store leadership, personal shoppers, stylists, digital teams, bridal registries, and other elevated service teams.
- Recruit, hire, onboard, train, and retain top talent for full-time, part-time, and temporary field positions.
- Conduct regular store visits to assess execution, coach teams in the moment, and identify opportunities to improve performance.
- Plan and deliver compelling seasonal retailer presentations and business reviews.
- Partner with store teams to plan, pre-sell, and execute client events, activations, and product launches.
- Analyze weekly, monthly, and annual retail results; identify sales trends, performance gaps, and growth opportunities.
- Monitor competitive activity, local market dynamics, and retail performance within the luxury beauty and fragrance category.
- Collaborate with planning and operations partners to address inventory needs, stock availability, and merchandising priorities.
- Ensure all visual merchandising, operational, and brand presentation standards are executed consistently.
- Manage travel and expense activity responsibly and submit expenses accurately and on time.
- Maintain regular communication with regional leadership regarding business performance, staffing, inventory, and market conditions.
- Represent the brand professionally at store meetings, department meetings, training sessions, and regional events.
Qualifications
- Minimum of 7 years of progressive sales experience in beauty, fragrance, luxury goods, or a comparable premium retail environment.
- Demonstrated success leading, coaching, and developing field or in-store sales teams.
- Strong understanding of clienteling, luxury service standards, retail operations, and territory management.
- Proven ability to analyze sales performance and turn insights into practical action plans.
- Excellent interpersonal, written, verbal, and presentation skills.
- Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment.
- Skilled in relationship building, influencing, and negotiating with retail partners and internal stakeholders.
- Proficiency with Microsoft Office, including Excel, PowerPoint, and Word.
- Self-directed, collaborative, and accountable with a strong sense of ownership and follow-through.
- Ability to travel throughout Orange County and periodically by air as business needs require.
