Senior Director, Global Media Strategy
Location: Los Angeles, New York City(Hybrid Preferred)
Duration: Contract
Pay Rate: $85/hour (W2)
We’re seeking a Senior Director, Global Media Strategy to lead the development and execution of seasonal global media strategies that connect brand storytelling with business growth. This is a highly visible leadership role responsible for translating brand and commercial priorities into integrated media plans that drive awareness, engagement, and measurable performance across global markets.
The ideal candidate is an experienced marketing leader who has built integrated media strategies for globally recognized consumer brands, understands how to connect brand and product through compelling storytelling, and has successfully led cross-functional teams across brand, creative, analytics, retail, and agency partners.
What You’ll Do
- Develop and lead seasonal global media strategies aligned with brand and business objectives.
- Partner closely with Brand Marketing, Creative, Product Marketing, Retail, Digital, and Analytics teams to deliver cohesive go-to-market campaigns.
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Oversee integrated media planning and execution across paid, owned, and earned channels, ensuring consistency across global markets.
- Drive campaign optimization through ongoing performance analysis, consumer insights, and data-driven decision making.
- Establish measurement frameworks, KPI reporting, and executive-level business reviews to evaluate campaign effectiveness and inform future strategies.
- Identify emerging media platforms, technologies, and consumer trends to continuously evolve the organization’s media capabilities.
- Collaborate with agency partners and media vendors to maximize investment efficiency and campaign performance.
- Lead cross-functional planning across multiple stakeholders while balancing long-term brand equity with short-term business objectives.
- Present strategic recommendations and campaign results to executive leadership.
What We’re Looking For
- 10+ years of progressive experience in global media strategy, integrated marketing, or brand marketing for a leading consumer brand.
- Experience developing global or regional media strategies for large-scale, multi-channel marketing campaigns.
- Deep understanding of paid, owned, earned, digital, social, retail, and performance media.
- Proven ability to connect brand storytelling with product marketing and commercial objectives.
- Strong background in campaign measurement, media analytics, attribution, and optimization.
- Experience managing agency relationships and large media investments.
- Exceptional executive communication and presentation skills.
- Demonstrated success leading cross-functional teams in complex, matrixed organizations.
- Bachelor’s degree required; MBA preferred.
Preferred Background
We’re especially interested in candidates who have experience with global consumer, sport, outdoor, apparel, footwear, or lifestyle brands such as Nike, Adidas, Lululemon, Columbia Sportswear, Vans, Patagonia, The North Face, New Balance, Under Armour, or similar organizations.
Ideal Candidate
This person is a strategic marketing leader who understands how to build authentic consumer connections through integrated media and compelling brand storytelling. They bring a balance of creative thinking, analytical rigor, and operational excellence, with the ability to influence senior stakeholders and lead complex global initiatives from strategy through execution.
