We’re partnering with a fast-growing consumer health company on the search for an exceptional Senior Media Buyer to own and scale Meta performance across multiple international markets.
This isn’t a role for someone who manages agencies from afar or operates at a high level without getting into the details. We’re looking for a true operator—someone who lives in Meta Ads Manager, thrives in fast-paced environments, and knows how to scale efficiently without sacrificing performance.
What You’ll Do
- Own day-to-day execution of Meta campaigns across existing and new international markets
- Manage campaign builds, audience strategy, bidding, budget pacing, and optimization directly within the platform
- Scale spend while maintaining profitable CAC and ROAS targets
- Develop clear hypotheses and make data-driven decisions around investment allocation
- Partner closely with Creative to turn platform insights into actionable testing briefs
- Design and execute rigorous creative testing frameworks to identify and scale winning concepts
- Build reporting structures and forecasting processes leadership can rely on
- Navigate the complexities of operating across multiple geographies, audiences, and compliance requirements
- Maintain strong account hygiene and proactively adapt to platform changes and policy updates
- Over time, expand into additional channels including Google, TikTok, YouTube, programmatic, and affiliate
- Mentor and help build a high-performing media buying team as the organization grows
What We’re Looking For
- 5+ years of hands-on Meta buying experience
- Proven success personally managing $1M+ monthly Meta budgets for DTC ecommerce brands
- Experience scaling acquisition while maintaining efficiency targets
- Deep understanding of:
- CBO vs. ABO strategies
- Attribution and measurement nuances
- Creative testing methodologies
- Incrementality concepts and signal loss
- Budget pacing and forecasting
- Strong analytical and problem-solving skills with the ability to defend spend decisions using data
- Exceptional organizational skills and structured operating habits
- Ability to thrive in ambiguity and manage multiple workstreams simultaneously
- Excellent written and verbal communication skills
Nice to Have
- Hands-on experience with Google Ads, YouTube, TikTok, programmatic, or affiliate channels
- Experience operating across multiple countries and markets
- Background in healthcare, telehealth, supplements, or other regulated categories
- Familiarity with incrementality testing, geo holdouts, MMM, and post-purchase survey methodologies
- Previous mentorship or people leadership experience
