Social Media Manager
Employment Type: Full-Time
We are seeking a creative, strategic, and data-driven Social Media Manager to lead our organic social presence and build meaningful connections with our community. This person will shape platform and content strategies that support audience growth, engagement, brand storytelling, and e-commerce performance across key social channels.
The ideal candidate combines strong creative instincts with operational rigor, understands fast-moving social trends, and can translate insights into compelling content and measurable results.
Responsibilities
- Develop and execute social media strategies across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.
- Own monthly editorial and content calendars aligned with brand priorities, product stories, campaigns, retail moments, partnerships, giveaways, and events.
- Create and manage social-first content concepts, briefs, storyboards, and production plans.
- Partner with creative, marketing, communications, e-commerce, and retail teams to deliver coordinated channel campaigns.
- Lead day-to-day channel management, including publishing, community engagement, social listening, and audience interaction.
- Monitor platform activity and actively engage with followers, customers, creators, and relevant cultural conversations.
- Identify emerging trends, formats, and audience behaviors; recommend timely opportunities for the brand to participate authentically.
- Support social coverage for events, collaborations, launches, and special projects.
- Coordinate social content production, including pre-production planning, product and prop pulls, creator coordination, and shoot support.
- Prepare production decks and oversee social deliverables through post-production and final asset delivery.
- Analyze channel and content performance, report key insights to leadership, and optimize future strategy based on results.
- Maintain a consistent brand voice and elevated visual standard across all social touchpoints.
Qualifications
- 4+ years of experience developing and managing social media strategy, preferably within fashion, beauty, retail, luxury, or a consumer-facing brand.
- Demonstrated success growing audiences and driving engagement through original social content and community development.
- Deep working knowledge of Instagram, TikTok, Pinterest, Facebook, and current social media best practices.
- Strong understanding of social analytics, performance reporting, and using data to inform creative and channel decisions.
- Excellent creative judgment with the ability to develop engaging concepts, clear briefs, and compelling brand storytelling.
- Strong written and verbal communication skills, including the ability to write concise, engaging copy.
- Experience supporting content shoots, creator partnerships, and cross-functional campaign execution.
- Highly organized with strong project-management skills and the ability to manage multiple priorities in a fast-paced environment.
- Collaborative, resourceful, adaptable, and comfortable balancing strategic thinking with hands-on execution.
