Social Media & Influencer Coordinator

Employment Type: Full-Time

Join a growing fashion and lifestyle brand as a Social Media & Influencer Coordinator. In this role, you will support day-to-day social media programming, community engagement, content development, and influencer gifting initiatives. Working closely with the Social Media Director and broader marketing team, you will help strengthen brand presence across key social platforms, with an emphasis on TikTok, Instagram, creator partnerships, and user-generated content.

Responsibilities

Community Management

• Manage daily community engagement across social channels, including responding to comments, direct messages, and customer inquiries.
• Help foster an authentic, positive, and responsive online community.
• Identify recurring audience questions, feedback, and engagement opportunities to share with the marketing team.

Influencer & Creator Partnerships

• Research, identify, and source relevant creators and influencers for organic and paid partnership opportunities.
• Support outreach and relationship management from initial discovery and pitching through follow-up and ongoing collaboration.
• Coordinate influencer gifting programs, including product selection, gifting menu creation, order placement, packaging, shipping, inventory tracking, and reporting.
• Partner with internal teams to ensure accurate sizing, product availability, and timely delivery of gifting packages.
• Track creator deliverables, content usage, engagement, and performance against established campaign goals.
• Maintain organized records of creator contacts, gifting activity, content assets, and campaign results.

Affiliate & Creator Platform Support

• Serve as a point of contact for creator-platform inquiries, requests, returns, and relationship support.
• Monitor contracted and gifted creator activity to help ensure fulfillment of agreed-upon deliverables.
• Source, tag, organize, and log user-generated content for reporting and potential reuse.
• Assist with creator performance tracking across multiple social platforms and key performance indicators.

Social Media Content

• Support the development and production of social content under the guidance of senior creative and marketing leaders.
• Assist with social calendar maintenance, content coordination, publishing preparation, and asset organization.
• Research emerging social trends, especially on TikTok, and bring forward timely content concepts and recommendations.
• Help create and edit short-form video content for TikTok, Instagram Reels, and other relevant channels.

Reporting & Team Support

• Assist with regular reporting on social media activity, community engagement, influencer programs, and creator-platform performance.
• Support paid social campaign setup and coordination as needed.
• Provide project coordination and administrative support for the marketing team.
• Take on additional responsibilities as needed in a fast-paced, collaborative environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Approximately two years of relevant social media, influencer marketing, community management, or digital marketing experience within the fashion, apparel, beauty, or consumer lifestyle industry.
• Hands-on experience creating and maintaining content across platforms such as TikTok, Instagram, Facebook, Pinterest, and X.
• Experience editing short-form video content for TikTok and Instagram Reels.
• Strong organizational, project management, and time-management skills with close attention to detail.
• Excellent verbal and written communication skills, including strong copywriting and proofreading abilities.
• Ability to work independently, manage competing priorities, and meet deadlines.
• Comfort working in a fast-paced environment with multiple active projects.
• Strong understanding of social media trends, creator culture, and the competitive apparel landscape.
• Community management, customer service, and influencer relations experience are a plus.
• Experience with Adobe Creative Cloud, including Photoshop and InDesign, is a plus.