Sr Manager, Digital Marketing & E Commerce (Beauty)

Hours: 20-25 per week
Location: NYC preferred but open to remote

Our client is seeking a strategic and hands-on Sr Manager of Digital Marketing & E-commerce to help lead direct-to-consumer growth during a key parental leave coverage period. This freelance role will oversee the brand’s digital commerce performance across the full funnel, with a strong focus on revenue growth, customer acquisition, retention, and on-site conversion. Reporting to the VP of Marketing, this person will play a critical role in driving DTC sales through integrated channel strategy, site optimization, and performance marketing leadership.

The ideal candidate brings deep experience in beauty, skincare, cosmetics, or body care e-commerce, along with a sharp analytical mindset and the ability to move fluidly between strategy and execution. This is an opportunity for a growth-oriented leader who can manage agency partners, optimize channel performance, and build strong cross-functional alignment in a fast-paced brand environment.

Key Responsibilities

• Own DTC sales performance and site growth metrics across the full customer journey.
• Develop and manage demand planning and the promotional calendar to support revenue goals.
• Establish and track monthly performance targets including conversion rate, average order value, and units per transaction.
• Identify friction points and optimization opportunities across the website and checkout flow to improve conversion.
• Partner cross-functionally to create compelling DTC-exclusive experiences, offers, and incentives that drive purchase intent.
• Lead lifecycle and retention marketing strategy across email, SMS, loyalty, referral, and CRM programs.
• Manage paid media agency relationships and oversee performance across acquisition channels.
• Build and refine paid media strategies to efficiently drive new customer growth while meeting CAC and ROAS goals.
• Oversee digital marketing budgets and report on performance metrics including CAC, CVR, ROAS, AOV, UPT, and LTV.
• Grow and optimize the affiliate channel to deliver incremental sales and customer acquisition.
• Own campaign execution from planning through reporting, including creative coordination, targeting, segmentation, testing, and analysis.
• Use analytics tools and platform data to generate actionable insights and continuously improve channel performance.
• Support team leadership, including direct oversight of Email/CRM and collaboration with external partners as the business evolves.

Qualifications

• 5+ years of full-time experience leading e-commerce and growth marketing for high-growth beauty, skincare, cosmetics, or body care brands.
• Demonstrated success driving DTC customer acquisition and revenue growth through performance marketing and retention initiatives.
• Experience launching, managing, and scaling TikTok Shop.
• Strong command of Shopify, Klaviyo, and Google Analytics.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, and affiliate platforms such as Impact preferred.
• Strong understanding of A/B testing, conversion optimization, and data-driven decision making.
• Proven ability to manage agencies, budgets, competing priorities, and changing business needs.
• Highly organized, self-directed, detail-oriented, and comfortable operating in a fast-paced environment.