Trade Marketing Manager
Employment Type: Full-Time
Position Overview: We are seeking a highly organized and proactive Trade Marketing Manager to join a growing team in the professional beauty and personal care industry. This is a high-ownership opportunity for a marketer who wants to make a visible impact by turning brand strategy into effective trade programs that support sell-through, strengthen channel partnerships, and elevate the brand experience across North American professional distribution and salon networks.
The ideal candidate is detail-oriented, collaborative, and comfortable working in a fast-paced environment. You bring strong project management skills, a hands-on mindset, and a continuous improvement approach to every initiative.
Key Responsibilities:
- Develop and execute trade marketing campaigns that align brand priorities with channel and sales goals across professional distribution networks.
- Create and manage point-of-sale and in-location marketing materials, including displays, signage, planograms, and promotional placements.
- Produce and coordinate digital assets that support trade promotions, product launches, and distributor marketing initiatives.
- Own the trade and distributor marketing calendar, ensuring timely execution and alignment across campaigns and launches.
- Partner cross-functionally with Sales, Education, and external channel teams to support day-to-day marketing needs.
- Manage product and campaign content across distributor portals and online accounts, maintaining accuracy and brand consistency.
- Monitor campaign performance, analyze results, and provide recommendations to improve effectiveness and return on investment.
- Coordinate with vendors, agencies, and production partners to deliver high-quality materials on time and within budget.
- Support planning and execution for trade shows, distributor events, and brand activations that increase awareness and drive revenue.
Qualifications:
- Experience in trade marketing, channel marketing, shopper marketing, or brand activation.
- Background working with distributors, retail partners, or professional channels preferred.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Excellent communication skills, including copywriting and content coordination.
- Analytical mindset with experience tracking campaign results and translating insights into action.
- Proficiency with marketing tools, content management platforms, and presentation software.
- Collaborative, resourceful, and comfortable operating in a dynamic growth environment.
What Success Looks Like:
- Trade campaigns launch on time and support sales objectives.
- Distributor and salon-facing materials are accurate, compelling, and on-brand.
- Cross-functional relationships are strong and productive.
- Campaign learnings are used to continuously optimize future programs.
