VP of Digital Commerce

Employment type: Contract
Location: Hybrid, three days per week in New York City office
Schedule: 40 hours per week
Duration: 6 months
Pay: $100/hr

We’re seeking a strategic and hands-on commerce leader for a six-month maternity leave assignment in the beauty industry. This role will lead connected commerce initiatives across a multi-brand portfolio, bringing together customer experience, technology, and commercial performance.

What You’ll Do

• Lead the global connected commerce team and strategy across direct-to-consumer, social commerce, and retail partner channels.
• Drive profitable growth through experimentation, AI-driven search strategies, and customer and market insights.
• Partner with Finance to manage digital profitability, investment priorities, budgets, and forecasts.
• Guide commerce platform modernization, creator partnerships, live selling, and lower-funnel media optimization.
• Strengthen loyalty, CRM, and lifecycle initiatives to improve customer engagement and retention.
• Oversee digital merchandising, personalization, site performance, conversion optimization, and search.
• Develop retail partner commerce strategies spanning content, search visibility, and performance.
• Collaborate across marketing, technology, innovation, finance, and operations to enable scalable growth.
• Set team priorities, track performance, and support a high-performing organization through change.

What You’ll Bring

• Senior leadership experience in digital commerce, ideally within beauty, consumer products, or another fast-moving consumer industry.
• Experience with TikTok Shop is required.
• A record of growing digital channels while balancing customer experience, brand building, and profitability.
• Experience across ecommerce, search, loyalty, social commerce, and retail partner platforms.
• Strong knowledge of commerce technology, analytics, and strategic partnerships.
• Experience developing teams and building effective cross-functional relationships.
• A customer-focused approach and the ability to move between strategy and execution.