We’re looking for a Senior Marketing Specialist to support the planning and execution of consumer-facing marketing campaigns across digital and print channels. This person will play a key role in keeping projects on track, aligning cross-functional teams, and helping deliver high-impact campaigns from concept through launch and analysis.

This is a strong fit for someone who enjoys managing multiple moving pieces, collaborating with creative and business partners, and improving marketing effectiveness through organization, communication, and performance insights.

What You’ll Do

• Coordinate integrated marketing initiatives from kickoff through launch and wrap-up
• Maintain campaign schedules and help ensure stakeholders stay aligned on milestones, priorities, and deliverables
• Support execution of both print and digital marketing projects with a focus on timing, accuracy, and quality
• Create clear project briefs to help internal teams execute against business goals
• Manage workflow across multiple partners, helping prioritize projects and keep deadlines on track
• Collaborate with teams across creative, digital, merchandising, analytics, and other business functions
• Partner on campaign reporting and use performance insights to inform future efforts
• Assist with marketing landing page planning, content coordination, and launch readiness

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related area
• At least 4 years of experience in marketing, campaign management, project management, or a similar function
• Experience supporting multi-channel campaigns in a fast-paced environment
• Strong skills in Microsoft Office, especially Excel and PowerPoint
• Familiarity with project management and creative collaboration tools such as Workfront and Figma
• Ability to manage details without losing sight of broader campaign objectives
• Strong written and verbal communication skills

Nice to Have

• Experience in retail, e-commerce, loyalty, or consumer marketing

Ideal Candidate

• Highly organized and comfortable managing several projects at once
• Collaborative and effective in cross-functional environments
• Thoughtful, solutions-oriented, and proactive
• Interested in using data and feedback to continuously improve campaign outcomes

Greater Minneapolis, hybrid with 3 days per week onsite (flexible)
Type: Full-time
Structure: Contract-to-hire role
Pay range: $30-$34/hr DOE, target conversion salary $60,000- $70,000/yr

We’re looking for a Shopper Marketing Associate to join a dynamic retail marketing team supporting national brands across major retailer platforms. In this role, you’ll help bridge strategy and execution—turning insights and data into campaigns that engage shoppers and drive conversion.
This is an exciting opportunity to work on household name-brands and see your marketing strategies on shelves across in nation in Target, Walmart, and other national retailers.
As part of a collaborative team, you’ll manage campaign logistics, coordinate with creative and sales teams, and support the delivery of shopper programs across Target Roundel, Kroger Precision Marketing (KPM), and Walmart Connect. You’ll help oversee digital couponing, retail media placements, and incentive programs through partners like Ibotta and Instacart, while tracking performance and managing campaign budgets in Excel.
You’ll thrive here if you’re organized, proactive, and adaptable—someone who can balance creative ideas with structured execution. You’ll have daily exposure to brand teams, global partners, and agencies, gaining experience in the fast-growing world of retail media and shopper marketing.
What You’ll Do:

• Manage day-to-day execution of shopper campaigns and promotions
• Support digital couponing, incentive, and retail media programs
• Collaborate with sales, creative, and global brand teams to align deliverables
• Track and report campaign results, budgets, and performance data
• Lead status meetings and follow-ups with internal and external partners

What We’re Looking For:

• 2–4 years of experience at a marketing agency or shopper, retail, or brand marketing
• Strong Excel and reporting skills; detail-oriented and highly organized
• Strong communicator who can confidently manage projects and relationships

Bonus

• Experience managing digital couponing or promotions (Ibotta, Instacart preferred)
• Familiarity with retail media networks (Roundel, KPM, Walmart Connect)

Remote (U.S.)
Full-time

Our agency client is seeking a Paid Search Manager to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands-on digital marketer with strong experience managing Google Ads campaigns, mentoring junior team members, and translating performance data into strategic recommendations that drive business impact.

This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to the growth of a collaborative and fast-paced paid media team.

Responsibilities

• Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
• Own performance strategy across a portfolio of accounts with monthly ad spend ranging from approximately $50K–$1M
• Analyze campaign performance and optimize toward key KPIs such as CPA, ROAS, conversion rate, and lead quality
• Develop strategic recommendations based on performance data, attribution insights, and testing results
• Lead client-facing conversations, providing clear updates and performance insights
• Create and present campaign reports and performance summaries
• Manage and mentor junior team members, providing guidance on campaign strategy and execution
• Support team development through coaching, feedback, and performance management
• Collaborate cross-functionally with analytics, creative, and account teams to improve campaign effectiveness
• Identify opportunities to improve processes, reporting structure, and campaign performance
• Manage multiple priorities across several client accounts in a deadline-driven environment

Requirements

• 6–8+ years of paid search or performance marketing experience

• MUST HAVE AGENCY EXPERIENCE
• Demonstrated experience managing multiple client accounts simultaneously
• MUST HAVE experience managing or mentoring junior team members (performance reviews, KPIs, direct reports)
• Strong hands-on experience with Google Ads and Microsoft Ads
• Strong understanding of performance metrics and optimization strategy
• Experience working with GA4 or similar analytics platforms
• Experience with conversion tracking and pixel implementation (Google Tag Manager or similar)
• Experience using reporting tools such as Looker Studio, NinjaCat, TapClicks, or similar
• Ability to communicate performance insights clearly to both internal teams and clients
• Strong analytical, organizational, and time management skills
• Ability to manage multiple projects simultaneously in a fast-paced environment

Preferred Qualifications

• MUST HAVE AGENCY EXPERIENCE

• Experience working with monthly budgets ranging from $50K to $1M+
• Experience with lead generation campaigns
• Exposure to SA360, DV360, or other Google Marketing Platform tools
• Experience working with attribution platforms such as Triple Whale, Northbeam, or similar
• Familiarity with landing page optimization best practices
• Google Ads or Microsoft Ads certifications

Remote Workplace.

You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.

Reports To:

Chief Executive Officer

Role Overview

The VP, Marketing is responsible for leading and expressing the company’s overall marketing vision and owning how the organization shows up, what it communicates, and what customers experience across every touchpoint, ensuring a consistent presence that drives demand and builds long-term value.

This role leads how the business is represented across ecommerce, retail, wholesale, licensing, and global markets.

As the company enters its next phase of growth and transformation, the VP, Marketing plays a central role in simplifying how the business operates and raising the standard of execution, ensuring the company shows up with intention, consistency, and visible quality in everything it does.

• This is a senior leadership role within the executive team.
• The VP, Marketing partners closely with the CEO on major brand and business initiatives and overall creative direction.
• This leader works closely with finance and operations leadership to ensure commercial rigor and financial discipline.
• The role may engage with the Board as appropriate and collaborates cross-functionally across the organization to deliver against the commercial plan.
• The ideal candidate operates as a respected, forward-looking leader who elevates thinking and moves the business forward.

Core Responsibilities

Marketing Strategy, Brand Stewardship & Storytelling

• Own the overall brand and marketing system across multiple business categories, including voice, visual identity, and storytelling.
• Define how the company shows up across all customer-facing touchpoints, including ecommerce, retail, wholesale, licensing, packaging, and marketing communications.
• Lead creative content development, including photo shoots, model casting, creative budgets, and production.
• Own messaging standards and copy direction across channels.
• Partner with design and cross-functional teams on product naming, storytelling, and customer clarity.

Commercial Plan Leadership

• Own the commercial plan, setting priorities and standards for how product, marketing, and channels come together throughout the year.
• Provide oversight and guidance across launches, seasonal campaigns, promotional periods, collaborations, and events.
• Ensure initiatives are clearly prioritized and aligned to business objectives and financial targets.
• Partner with the CEO and executive leadership team to ensure the commercial plan is focused and executable.

Marketing Leadership

• Lead all marketing functions, including brand marketing, digital marketing, paid media, social, influencer strategy, public relations, collaborations, events, and strategic partnerships.
• Own agency relationships and budgets, ensuring work is effective and financially responsible.
• Oversee packaging and branded customer-facing materials across ecommerce and retail.
• Own lookbooks, collateral, and supporting materials across digital and print, including wholesale materials and in-home marketing where applicable.

Partnerships, Collaborations & Events

• Own partnerships including licensing, collaborations, and events, ensuring these initiatives strengthen long-term business value and align with strategy.
• Provide strategic oversight and direction to senior leaders responsible for execution and coordination.
• Ensure design and key stakeholders are core partners in all partnership initiatives.
• Evaluate opportunities through the lens of quality, alignment, and long-term value.

Customer Insight, Competitive Landscape & Demand Strategy

• Own a clear point of view on the customer today and the customer the business is building toward, grounded in data, cohorts, and behavior.
• Build the bridge for customer evolution, translating consumer opportunity into clear direction across product, fit, pricing, wearing occasions, and storytelling in close partnership with leadership and design teams.
• Define the competitive set and category landscape, including where the company sits today and where it should compete next.
• Lead ongoing SWOT and market share perspective, clarifying where the company is winning and where opportunity exists.
• Partner with design, planning, buying, ecommerce, retail, and wholesale teams to ensure customer strategy is reflected in assortment architecture, key items, depth, and inventory investment.
• Ensure marketing drives demand and traffic, partnering with ecommerce and retail to improve conversion, average order value, repeat purchase, and lifetime value.

Financial Partnership & Accountability

• Partner with finance and operations leadership on budgets, forecasts, and in-season performance.
• Ensure marketing investments align with financial goals.
• Adjust plans in season based on performance and business insight.

Leadership, Influence & Culture

• Lead and influence leaders and teams across the organization.
• Set a high bar for quality, judgment, and execution.
• Foster a culture of curiosity, dialogue, and thoughtful decision-making.
• Represent the marketing function with confidence in executive and Board settings.

Measures of Success

• A clear and elevated presence across all channels and markets.
• Delivery of the commercial plan against traffic, demand, conversion, average order value, and profitability targets.
• Measurable gains in market share within defined competitive sets.
• Evidence of strong judgment in how the company shows up in the market.
• Strong cross-functional alignment across design, planning, buying, ecommerce, retail, wholesale, finance, and operations.