Paid Search Strategist
Remote (U.S.)
Full-time
Our agency client is seeking a Paid Search Strategist to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands-on digital marketer with strong experience managing Google Ads campaigns across multiple clients, optimizing performance at scale, and translating data into actionable insights that drive measurable business results.
This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to a collaborative and fast-paced paid media team environment.
Responsibilities
- Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
- Manage a portfolio of up to 10 client accounts simultaneously in a fast-paced agency environment
- Execute keyword strategy, bid adjustments, audience targeting, and testing strategies to improve campaign performance
- Analyze campaign performance and optimize toward KPIs such as CPA, ROAS, conversion rate, and lead quality
- Manage campaigns with monthly ad spend ranging from approximately $50K–$1M
- Work across ecommerce and lead generation clients
- Collaborate cross-functionally with creative, analytics, and account teams
- Create performance reports and communicate insights to internal stakeholders and clients
- Identify optimization opportunities through testing, audience segmentation, and performance analysis
- Implement and validate conversion tracking via Google Tag Manager or similar tools
- Manage priorities across multiple projects in a deadline-driven environment
Requirements
- 4–6+ years of paid search or performance marketing experience
- MUST HAVE AGENCY EXPERIENCE
- MUST HAVE experience managing multiple client accounts simultaneously (3–10 accounts)
- Strong hands-on experience with Google Ads and Microsoft Ads
- Experience managing campaigns with monthly ad spend ranging from approximately $50K–$1M
- Experience with Google Merchant Center and ecommerce product feed campaigns
- Experience working with GA4 or similar analytics platforms
- Experience implementing conversion tracking via Google Tag Manager or similar tools
- Strong understanding of performance metrics and optimization strategy
- Ability to communicate performance insights clearly to internal teams and clients
- Strong analytical, organizational, and time management skills
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
Preferred Qualifications
- Experience working with ecommerce or retail clients
- Experience managing product feeds or shopping campaigns
- Exposure to SA360, DV360, or other Google Marketing Platform tools
- Familiarity with landing page optimization best practices
- Google Ads or Microsoft Ads certifications
Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
Paid Search Manager
Remote (U.S.)
Full-time
Our agency client is seeking a Paid Search Manager to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands-on digital marketer with strong experience managing Google Ads campaigns, mentoring junior team members, and translating performance data into strategic recommendations that drive business impact.
This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to the growth of a collaborative and fast-paced paid media team.
Responsibilities
- Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
- Own performance strategy across a portfolio of accounts with monthly ad spend ranging from approximately $50K–$1M
- Analyze campaign performance and optimize toward key KPIs such as CPA, ROAS, conversion rate, and lead quality
- Develop strategic recommendations based on performance data, attribution insights, and testing results
- Lead client-facing conversations, providing clear updates and performance insights
- Create and present campaign reports and performance summaries
- Manage and mentor junior team members, providing guidance on campaign strategy and execution
- Support team development through coaching, feedback, and performance management
- Collaborate cross-functionally with analytics, creative, and account teams to improve campaign effectiveness
- Identify opportunities to improve processes, reporting structure, and campaign performance
- Manage multiple priorities across several client accounts in a deadline-driven environment
Requirements
- 6–8+ years of paid search or performance marketing experience
-
MUST HAVE AGENCY EXPERIENCE
- Demonstrated experience managing multiple client accounts simultaneously
-
MUST HAVE experience managing or mentoring junior team members (performance reviews, KPIs, direct reports)
- Strong hands-on experience with Google Ads and Microsoft Ads
- Strong understanding of performance metrics and optimization strategy
- Experience working with GA4 or similar analytics platforms
- Experience with conversion tracking and pixel implementation (Google Tag Manager or similar)
- Experience using reporting tools such as Looker Studio, NinjaCat, TapClicks, or similar
- Ability to communicate performance insights clearly to both internal teams and clients
- Strong analytical, organizational, and time management skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Qualifications
-
MUST HAVE AGENCY EXPERIENCE
- Experience working with monthly budgets ranging from $50K to $1M+
- Experience with lead generation campaigns
- Exposure to SA360, DV360, or other Google Marketing Platform tools
- Experience working with attribution platforms such as Triple Whale, Northbeam, or similar
- Familiarity with landing page optimization best practices
- Google Ads or Microsoft Ads certifications
Remote Workplace.
You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
Account Director
Location: NYC – day to day is remote, but must be able to go in office on occasion
We are seeking an Account Director to lead strategic client partnerships, oversee integrated marketing initiatives, and ensure exceptional execution across every stage of campaign delivery. This role is ideal for a polished relationship builder who can balance high-level strategy with day-to-day leadership, while guiding internal teams to produce thoughtful, effective, and culturally relevant work.
As the senior point of contact for a portfolio of accounts, the Account Director will drive client satisfaction, identify opportunities for growth, and maintain alignment across creative, strategy, social, influencer, and paid media teams. The right candidate brings strong agency experience, a deep understanding of brand marketing, and the ability to navigate fast-moving environments with confidence, clarity, and professionalism.
This opportunity is well suited for someone who enjoys mentoring team members, solving problems proactively, and translating client objectives into smart, actionable plans that deliver measurable value.
Key Responsibilities
- Serve as the senior lead across key client accounts, building strong relationships and acting as a trusted strategic advisor.
- Oversee account operations including timelines, budgets, deliverables, team coordination, and overall client satisfaction.
- Lead client meetings, status calls, and internal workflows to keep projects organized, focused, and moving forward.
- Translate business goals into clear campaign direction and actionable briefs for cross-functional teams.
- Partner with internal specialists across creative, social, influencer, strategy, and media to ensure integrated execution.
- Monitor account performance and identify opportunities to expand partnerships through new initiatives and recommendations.
- Review presentations, reports, and campaign recaps to ensure accuracy, quality, and strategic value.
- Provide calm, solutions-focused leadership during challenging situations or shifting client priorities.
- Mentor junior team members and help cultivate a collaborative, accountable, and high-performing team environment.
- Support business development efforts by contributing to proposals, scopes, and strategic planning as needed.
Qualifications
- 5+ years of experience in account management, client services, or a related agency environment.
- Demonstrated success managing integrated marketing campaigns for consumer-facing brands.
- Strong knowledge of social media, influencer marketing, digital content, and brand storytelling.
- Excellent communication and presentation skills, with confidence in leading conversations with senior stakeholders.
- Proven ability to manage multiple accounts and priorities while maintaining strong attention to detail.
- Experience collaborating with cross-functional teams and driving alignment across departments.
- Strong organizational and project management skills, including familiarity with project management platforms.
- Analytical mindset with the ability to interpret performance results and shape actionable recommendations.
- Proactive, resourceful, and calm under pressure in fast-paced environments.
- Willingness to travel occasionally based on client or business needs.
Hybrid onsite in LA.
Reports To:
Chief Executive Officer
Role Overview
The VP, Marketing is responsible for leading and expressing the company’s overall marketing vision and owning how the organization shows up, what it communicates, and what customers experience across every touchpoint, ensuring a consistent presence that drives demand and builds long-term value.
This role leads how the business is represented across ecommerce, retail, wholesale, licensing, and global markets.
As the company enters its next phase of growth and transformation, the VP, Marketing plays a central role in simplifying how the business operates and raising the standard of execution, ensuring the company shows up with intention, consistency, and visible quality in everything it does.
- This is a senior leadership role within the executive team.
- The VP, Marketing partners closely with the CEO on major brand and business initiatives and overall creative direction.
- This leader works closely with finance and operations leadership to ensure commercial rigor and financial discipline.
- The role may engage with the Board as appropriate and collaborates cross-functionally across the organization to deliver against the commercial plan.
- The ideal candidate operates as a respected, forward-looking leader who elevates thinking and moves the business forward.
Core Responsibilities
Marketing Strategy, Brand Stewardship & Storytelling
- Own the overall brand and marketing system across multiple business categories, including voice, visual identity, and storytelling.
- Define how the company shows up across all customer-facing touchpoints, including ecommerce, retail, wholesale, licensing, packaging, and marketing communications.
- Lead creative content development, including photo shoots, model casting, creative budgets, and production.
- Own messaging standards and copy direction across channels.
- Partner with design and cross-functional teams on product naming, storytelling, and customer clarity.
Commercial Plan Leadership
- Own the commercial plan, setting priorities and standards for how product, marketing, and channels come together throughout the year.
- Provide oversight and guidance across launches, seasonal campaigns, promotional periods, collaborations, and events.
- Ensure initiatives are clearly prioritized and aligned to business objectives and financial targets.
- Partner with the CEO and executive leadership team to ensure the commercial plan is focused and executable.
Marketing Leadership
- Lead all marketing functions, including brand marketing, digital marketing, paid media, social, influencer strategy, public relations, collaborations, events, and strategic partnerships.
- Own agency relationships and budgets, ensuring work is effective and financially responsible.
- Oversee packaging and branded customer-facing materials across ecommerce and retail.
- Own lookbooks, collateral, and supporting materials across digital and print, including wholesale materials and in-home marketing where applicable.
Partnerships, Collaborations & Events
- Own partnerships including licensing, collaborations, and events, ensuring these initiatives strengthen long-term business value and align with strategy.
- Provide strategic oversight and direction to senior leaders responsible for execution and coordination.
- Ensure design and key stakeholders are core partners in all partnership initiatives.
- Evaluate opportunities through the lens of quality, alignment, and long-term value.
Customer Insight, Competitive Landscape & Demand Strategy
- Own a clear point of view on the customer today and the customer the business is building toward, grounded in data, cohorts, and behavior.
- Build the bridge for customer evolution, translating consumer opportunity into clear direction across product, fit, pricing, wearing occasions, and storytelling in close partnership with leadership and design teams.
- Define the competitive set and category landscape, including where the company sits today and where it should compete next.
- Lead ongoing SWOT and market share perspective, clarifying where the company is winning and where opportunity exists.
- Partner with design, planning, buying, ecommerce, retail, and wholesale teams to ensure customer strategy is reflected in assortment architecture, key items, depth, and inventory investment.
- Ensure marketing drives demand and traffic, partnering with ecommerce and retail to improve conversion, average order value, repeat purchase, and lifetime value.
Financial Partnership & Accountability
- Partner with finance and operations leadership on budgets, forecasts, and in-season performance.
- Ensure marketing investments align with financial goals.
- Adjust plans in season based on performance and business insight.
Leadership, Influence & Culture
- Lead and influence leaders and teams across the organization.
- Set a high bar for quality, judgment, and execution.
- Foster a culture of curiosity, dialogue, and thoughtful decision-making.
- Represent the marketing function with confidence in executive and Board settings.
Measures of Success
- A clear and elevated presence across all channels and markets.
- Delivery of the commercial plan against traffic, demand, conversion, average order value, and profitability targets.
- Measurable gains in market share within defined competitive sets.
- Evidence of strong judgment in how the company shows up in the market.
- Strong cross-functional alignment across design, planning, buying, ecommerce, retail, wholesale, finance, and operations.
Job Title: Senior Account Manager – Digital Marketing
Location: Pickering, ON
Compensation: CAD $90,000–$110,000 base + up to 20% annual bonus, with additional incentives for upsells and referrals
We are hiring on behalf of a digital marketing agency for a strategic Senior Account Manager to lead client relationships, interpret campaign performance, and drive ROI growth.
This is not a hands-on execution role. A dedicated delivery team handles technical implementation, while this position focuses on strategy, insights, communication, and account growth.
Key Responsibilities
- Serve as the primary strategic contact for a portfolio of SMB, B2B, and Enterprise clients
- Analyze performance data and translate insights into clear client recommendations
- Protect and grow client ROI through proactive strategy and communication
- Work closely with the sales team
- Identify upsell and referral opportunities
Qualifications
- 7+ years of digital marketing agency experience
- Self-starter, resourceful, strong organization and PM skills
- Strong knowledge of Paid Search, Meta, SEO, and Marketing Automation
- Proficiency in Google platforms
- Excellent communication, presentation, and data storytelling skills
- Diploma or degree in Marketing or a related field
If this sounds like you, please apply now!
Media & Marketing Manager
We are seeking a full-time Media & Marketing Manager to lead brand visibility efforts, strengthen audience engagement, and drive strategic marketing initiatives across multiple channels. This role is ideal for a creative and proactive professional who can balance high-level planning with hands-on execution. The Media & Marketing Manager will help shape brand storytelling, expand digital presence, build meaningful partnerships, and support public relations efforts that enhance market recognition.
Key Responsibilities
- Develop and execute marketing strategies that increase brand awareness and support business growth.
- Manage and grow social media presence by enhancing engagement, refining messaging, and identifying new platform opportunities.
- Build relationships with media contacts, brand collaborators, and strategic partners to expand reach and visibility.
- Support public relations outreach, including press opportunities, brand features, and industry positioning.
- Collaborate with internal creative and content teams to ensure consistency across campaigns and communications.
- Identify compelling stories, campaigns, and brand moments that can be leveraged across media and marketing channels.
- Attend events and activations as needed to capture authentic content and support brand representation onsite.
- Monitor marketing performance and audience trends to refine strategies and improve results.
Qualifications
- 3 years of experience in marketing, media, brand strategy, public relations, or a related field.
- Strong understanding of social media growth, brand partnerships, and integrated marketing execution.
- Experience building brand awareness in lifestyle, events, hospitality, luxury, or similar industries preferred.
- Excellent communication and relationship-building skills.
- Ability to work both strategically and tactically in a fast-paced environment.
- Strong creative judgment and a passion for storytelling and audience engagement.
- Flexibility to support onsite event needs, including occasional evenings and weekends.
Job description:
4 days onsite in Maplewood.
Key Responsibilities:
Project Management:
Manage multiple eLearning projects simultaneously, ensuring timely delivery and adherence to project timelines and budgets.
- Tracking and documenting project status
- Transparent communication with all stakeholders
- End to End training activity management, to include completion, tracking users issues, lessons learned review, content modification documentation
- Documentation of process and development of eLearning course guidelines
- Documentation of lessons learned for continuous improvement for the learner experience
Course Development: Design and develop interactive eLearning courses using authoring tools such as Articulate Storyline, Adobe Captivate, or similar software.
Instructional Design: Apply instructional design principles to create engaging, effective, and adaptive learning experiences that meet the needs of diverse learners.
Multimedia Integration: Incorporate multimedia elements such as graphics, audio, video, and animations to enhance the learning experience.
Content Modifications: Edit content in course materials, including text, images, and assessments, to ensure clarity, accuracy, and alignment with learning objectives.
Collaboration: Work closely with training manager, subject matter experts (SMEs), and other stakeholders to review storyboard content and feedback for course development.
Quality Assurance: Conduct thorough testing and quality assurance checks to ensure eLearning courses function correctly and provide a seamless user experience.
- 1. Follow up documentation with complete and accurate status of results of issue(s) for future modifications of course content
- 1. Resolve issues with follow up communication and documentation to address and confirm complete
- Course assignment follow up with learners to ensure course completion hits 99% completion rate
- Managing feedback from end users to address user experience in future course creation and updates
- Troubleshoot learner issues and requests
- LMS Intake process and monitoring requests
- Course library documentation and management
- Process and procedure documentation for L&D
Brand Manager
Role & Responsibilities
Reporting to the Director of Marketing, the Brand Manager will play a key role in driving brand growth and execution by:
- Leading and executing annual business plans to ensure efficient and effective use of resources
- Contributing to the development of brand vision and long?term strategy across assigned brands and portfolios
- Managing key agency relationships and leading the annual integrated marketing plan, including strategy and execution across:
- Media planning
- Creative
- PR
- Influencer and social channels
- Collaborating cross?functionally to commercialize new products and manage ongoing portfolio maintenance
- Supporting the Director of Marketing in driving assigned businesses to meet revenue and profit goals
- Partnering with headquarters and field sales teams to develop and implement customer marketing programs
- Monitoring and analyzing business performance (including sales and Circana data) and recommending action plans as needed
Skills & Abilities
- Self?starter with a strong sense of ownership
- Strategic thinker with creative problem?solving skills
- Bias for action and ability to move ideas from concept to execution
- Highly organized with the ability to manage multiple priorities simultaneously
- Strong cross?functional and agency leadership capabilities
- Excellent interpersonal and communication skills, with the ability to align stakeholders at all levels
- Demonstrated success in commercialization and brand execution
- Comfortable partnering with internal teams or agencies to develop compelling creative and visual assets
- Strong analytical skills, including Circana (or Nielsen) analysis
- Experience with both quantitative and qualitative market research
Education & Experience
- Bachelor’s degree required; MBA preferred
- Experience in confectionery or snack foods is a plus, but not required
