Social Media Strategist

Employment Type: Full-Time
3-4 Days ON-SITE in NYC

The Role

We are seeking a Social Media Strategist to shape the ideas, strategy, and editorial direction behind a growing beauty brand’s social presence. This is a highly creative, insight-driven role responsible for defining what the brand says, how it shows up, and which conversations it should lead across social channels.

You will own social strategy from high-level channel planning through content concepts and creative briefs. You will bring a clear point of view on emerging culture, platform behavior, audience interests, and the trends worth acting on. Rather than simply maintaining a content calendar, you will develop ideas that build a distinctive, cohesive brand world and create meaningful engagement.

Working closely with a Social Content Manager, you will translate strategic concepts into actionable briefs that guide content production, on-camera storytelling, editing, and publishing. You will also partner with Creative, Product, Retail, and PR teams to ensure social activity is integrated with broader brand priorities, launches, and campaigns.

What You’ll Do

• Develop and lead an integrated social media strategy across key platforms.
• Build channel-specific content plans, including grid architecture, story planning, campaign moments, and always-on programming.
• Identify cultural moments, emerging trends, and audience insights that can inspire relevant, brand-right content.
• Create clear, compelling creative briefs for social content, campaigns, partnerships, and product storytelling.
• Partner with the Social Content Manager to bring concepts to life through strong execution and platform-native content.
• Collaborate cross-functionally with Creative, Product, Retail, and PR teams to align social programming with business and brand priorities.
• Establish a thoughtful point of view on which trends to pursue, adapt, or decline based on brand relevance.
• Monitor channel performance, audience behavior, and competitive activity to inform ongoing strategy and optimization.
• Help define a consistent voice, visual approach, and content ecosystem that strengthens long-term brand affinity.

What You’ll Bring

• Experience developing social media strategy for a consumer-facing brand, ideally within beauty, fashion, wellness, lifestyle, or a related industry.
• Strong creative judgment and a deep understanding of social culture, platform trends, and digital storytelling.
• Ability to turn cultural insights and audience behavior into original, actionable content ideas.
• Exceptional briefing, communication, and cross-functional collaboration skills.
• Experience planning content across multiple social platforms and adapting ideas for each channel’s audience and format.
• A balance of strategic thinking and hands-on creativity, with comfort moving from big-picture planning to detailed execution.
• Strong organizational skills and the ability to manage multiple priorities in a fast-moving environment.

Why This Role Matters

This role will play a central part in building a distinctive social presence for an innovative beauty brand. You will have the opportunity to shape the conversation, establish creative standards, and develop social programming that connects products, culture, and community in a way that feels current, intentional, and unmistakably on-brand.

Social Media, UGC & Influencer Strategist

Location: Dallas, TX
Employment Type: Full-Time, Permanent
Work Arrangement: On-Site

About the Opportunity

We are partnering with a growing company in Dallas seeking a creative, organized, and hands-on Social Media, UGC & Influencer Strategist to join its in-house marketing team.

This individual will own the full lifecycle of influencer and user-generated content (UGC) campaigns, from identifying and recruiting creators to developing content strategies, managing partnerships, overseeing production, and analyzing performance.

The ideal candidate is both strategic and execution-focused, with a strong understanding of social media trends, creator partnerships, and short-form content that drives engagement and customer acquisition.

Key Responsibilities

UGC & Influencer Marketing

• Identify, recruit, and build relationships with UGC creators, influencers, brand ambassadors, and affiliate partners.

• Manage the end-to-end creator process, including outreach, negotiations, contracts, onboarding, content briefs, approvals, and payments.

• Develop creative concepts, video hooks, scripts, and content briefs for organic and paid social campaigns.

• Evaluate creators based on audience alignment, engagement, content quality, and performance.

• Oversee content production, review submissions, and provide creative feedback.

• Manage content usage rights and paid advertising permissions.

• Maintain organized creator databases, campaign timelines, and performance tracking.

• Identify opportunities to expand successful creator partnerships and scale high-performing content.

Social Media Strategy & Management

• Develop and execute social media strategies across Instagram, TikTok, and other relevant platforms.

• Create and manage weekly and monthly content calendars.

• Develop engaging content that supports brand awareness, audience growth, and customer acquisition.

• Write captions, video hooks, scripts, and calls to action.

• Coordinate with internal creative teams, editors, agencies, and external creators.

• Schedule, publish, and optimize content across social channels.

• Monitor community engagement, comments, messages, and brand conversations.

• Track campaign performance, engagement, audience growth, traffic, and conversions.

• Analyze results and provide actionable recommendations to improve content performance.

• Stay current on emerging social platforms, creator trends, and competitive activity.

Qualifications

• 2–4+ years of experience in social media marketing, influencer marketing, UGC, creator partnerships, or a related field.

• Demonstrated experience managing influencer or UGC campaigns from initial outreach through final delivery.

• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.

• Experience developing short-form video concepts, creative briefs, scripts, and content strategies.

• Strong written communication, negotiation, and relationship-building skills.

• Excellent organizational and project management abilities.

• Ability to manage multiple creators, campaigns, and deadlines simultaneously.

• Understanding of organic social media strategies and paid social advertising.

• Experience analyzing social media and campaign performance metrics.

• Familiarity with fintech, payments, cryptocurrency, Web3, real estate, or consumer rewards is a plus.

• Experience with social media scheduling, influencer management, and analytics platforms preferred.

Ideal Candidate

We’re looking for someone who loves social media, understands creator culture, and knows how to turn creative ideas into successful campaigns.

This person should be comfortable owning the entire process, from finding the right influencers and developing content concepts to managing daily execution and measuring results.

The ideal candidate is proactive, highly organized, creative, and excited to make a measurable impact within a growing marketing team.

This is a full-time, on-site opportunity in Dallas, TX. Candidates must be comfortable working in the office five days per week.

Program Specialist – West Coast Account

Location: Laguna Beach, CA
Employment Type: Full-Time

Digital Agency is seeking a detail-oriented and proactive Program Specialist to support a major automotive clients. In this role, you will partner with client-facing teams, agencies, and internal stakeholders to analyze program performance, manage reporting, improve processes, and help deliver high-quality digital marketing initiatives.

This is an excellent opportunity for an early-career professional who enjoys working with data, solving problems, building relationships, and making a measurable impact in a fast-paced account management environment.

What You’ll Do

• Support automotive digital marketing programs through data analysis, reporting, client presentations, and vendor coordination.
• Monitor project progress, open issues, and opportunities to improve performance and operational efficiency.
• Create weekly, monthly, and quarterly performance reports using advanced Excel skills.
• Analyze program, product, and service performance to develop actionable recommendations.
• Partner with internal and external teams to maintain and improve program technology, tools, and processes.
• Build productive vendor relationships and help ensure deliverables are completed on time and to expectations.
• Support quality-assurance activities across digital advertising, website, and marketing technology initiatives.
• Create communications, training, reporting, and marketing materials that build program awareness and confidence.
• Collaborate with dealer support and account teams on key communications and issue resolution.

What You’ll Bring

• Bachelor’s degree required.
• 1–3 years of professional experience in marketing, sales, account management, project management, or a related field.
• Experience with digital marketing, digital analytics, or client-facing support.
• Advanced Microsoft Excel skills, including complex spreadsheets, PivotTables, and PivotCharts.
• Strong analytical, written, verbal, and presentation skills.
• Highly organized, detail-oriented, self-motivated, and comfortable managing multiple priorities.
• Collaborative interpersonal skills and a solution-oriented mindset.
• Experience in automotive, Google Ads, Meta advertising, website experience, or digital media is a plus.

Why Join Us

Join a collaborative team where you can grow your expertise in digital marketing, analytics, client support, and program management. This full-time, on-site role is based in Laguna Beach, California and includes comprehensive health benefits, paid holidays, generous PTO, and additional office perks.

Senior PR Manager – Beauty Brand
Full Time/ Salaried Position
Location: Hybrid in NYC
Salary: $130-140k

Overview

We are seeking a strategic and highly organized PR Manager to lead communications initiatives that strengthen brand visibility, cultural relevance, and earned-media impact. You will manage media relations, influencer partnerships, product launches, events, and collaborations.

Key Responsibilities

• Develop and execute PR strategies for product launches, campaigns, and cultural moments.
• Manage media outreach, press materials, product seeding, interviews, and coverage tracking.
• Coordinate influencer, creator, event, and partnership programs.
• Create messaging, press releases, executive talking points, and presentations.
• Manage campaign timelines, budgets, approvals, and cross-functional stakeholders.
• Identify relevant media, social, and cultural opportunities to increase brand awareness.
• Track, analyze, and report on campaign performance, media coverage, and audience engagement.

Qualifications

• 5+ years of experience in public relations, communications, influencer marketing, or brand marketing.
• Proven experience planning and executing earned-media and influencer campaigns.
• Excellent writing, presentation, relationship-building, and project-management skills.
• Strong understanding of consumer media, creators, social platforms, and lifestyle trends.
• Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.

Senior Associate Product Manager

Employment Type: Freelance

Job Description

We are seeking a delivery-focused Senior Associate Product Manager to help shape and advance a modern sales enablement platform within a regulated financial-services environment. This consultant will turn strategic goals into clear product requirements, well-defined data needs, and sequenced delivery plans that empower sales teams with timely, actionable information.

The successful candidate will work closely with business leaders, UX practitioners, solution architects, data specialists, and engineering teams. They will bring structure to complex decisions, maintain an outcome-oriented backlog, and ensure each release delivers measurable value for users and the business.

Key Responsibilities

• Convert business objectives and customer experience concepts into process maps, functional specifications, user stories, and testable acceptance criteria.
• Manage and continuously refine the product backlog, including prioritization, release sequencing, planning ceremonies, and delivery milestones.
• Establish functional data requirements for a sales platform, covering core entities, relationships, ownership structures, access controls, and data-quality expectations.
• Collaborate with commercial and data stakeholders to define sales signals, ranking logic, usability standards, and data-refresh expectations.
• Partner with design teams to validate workflows and product assumptions through prototypes, user feedback, and realistic data scenarios.
• Coordinate across business, technology, architecture, data, and delivery teams to clarify requirements, manage dependencies, and resolve blockers.
• Define success measures related to user adoption, sales efficiency, data reliability, platform quality, and commercial impact.
• Support enhancements across advisor and institutional sales journeys, including lead management, account intelligence, relationship visibility, pipeline activity, and reporting.

Required Experience

• 4+ years of experience in product management, product ownership, business analysis, or functional product delivery.
• Experience supporting financial-services, asset-management, wealth-management, or similarly regulated business environments.
• Strong understanding of sales enablement processes, including prospecting, account planning, client and account hierarchies, engagement tracking, pipeline management, and performance reporting.
• Hands-on experience with Salesforce Financial Services Cloud, including objects, workflow capabilities, permissions, and configuration considerations.
• Demonstrated ability to define functional and logical data models, including master data concepts, lineage, governance, quality controls, and entitlement rules.
• Proven ability to translate ambiguous business needs into epics, features, user stories, acceptance criteria, and practical release plans.
• Experience working in Agile or SAFe delivery environments, including backlog refinement, increment planning, and functional acceptance.
• Strong communication and stakeholder-management skills, with the ability to align senior business leaders, designers, architects, data teams, and engineers.

Preferred Qualifications

• Experience with Salesforce Data Cloud, Data 360, Agentforce, or related customer-data and AI-enabled platform capabilities.
• Exposure to intelligent automation, generative AI, or agent-based experiences in a financial-services setting.
• Knowledge of composable or headless architecture patterns and reusable services supporting multiple customer or sales channels.
• Experience delivering products in environments where data models, integrations, and governance practices are still maturing.

Senior Manager, Product Management

Employment Type: Freelance

We are seeking a strategic, delivery-focused Product Manager to shape and advance sales enablement capabilities within a complex financial-services environment. This consultant will turn business priorities into clear product direction, actionable requirements, and well-sequenced delivery plans.

The ideal candidate is equally comfortable facilitating decisions with senior stakeholders, refining experience concepts with design teams, and partnering with data, architecture, and engineering teams to bring scalable product capabilities to market.

What You’ll Do

• Convert business goals and user needs into product roadmaps, process designs, epics, user stories, and testable acceptance criteria.
• Lead backlog refinement and prioritization, release planning, program increment planning, and delivery sequencing.
• Define product and functional requirements for sales workflows, including client insights, pipeline management, engagement activity, account structures, and reporting.
• Establish clear data requirements for customer, account, relationship, hierarchy, entitlement, and interaction data.
• Collaborate with data teams to define usable sales signals, including relevance, ranking, governance, and data-refresh expectations.
• Partner with UX and research teams to validate workflow assumptions, prototypes, and end-user experiences using representative scenarios and data.
• Coordinate across business leaders, solution architects, data specialists, and technology teams to resolve dependencies and make timely product decisions.
• Define and monitor success measures tied to user adoption, sales productivity, data quality, operational efficiency, and business impact.
• Support delivery of digital sales experiences for advisor-facing and institutional user groups in a regulated setting.

Required Qualifications

• Eight or more years of product management, product ownership, business analysis, or functional product delivery experience.
• Experience supporting asset management, wealth management, financial advisory, or other financial-services distribution organizations.
• Strong knowledge of sales enablement workflows, including lead management, opportunity progression, client insights, account hierarchies, engagement tracking, and performance reporting.
• Hands-on experience with Salesforce Financial Services Cloud, including objects, permissions, automation, workflows, and platform capabilities.
• Demonstrated skill in functional and logical data modeling, data governance, master data concepts, lineage, quality controls, and access management.
• Proven ability to transform ambiguous business needs into prioritized product features, detailed stories, acceptance criteria, and release-ready plans.
• Experience working in Agile delivery environments, including SAFe practices, PI planning, sprint planning, and business acceptance activities.
• Strong communication and facilitation skills, with the ability to build alignment across executive stakeholders and multidisciplinary delivery teams.

Preferred Qualifications

• Experience with Salesforce Data Cloud, Data 360, Agentforce, or comparable customer-data and AI-enabled platform capabilities.
• Exposure to intelligent automation, AI-assisted workflows, or agentic solutions in a financial-services context.
• Knowledge of composable, API-led, or headless architecture patterns supporting multiple channels and reusable services.
• Experience delivering products while underlying data architecture, source-system integration, or data quality practices are still maturing.

This is an opportunity for a seasoned product leader who can bring structure to complex initiatives, make informed trade-offs, and help teams deliver practical, measurable improvements for sales users.

Senior Manager Data Analyst

Employment Type: Freelance

We are seeking a highly experienced Senior Manager Data Analyst to lead complex digital analytics implementation initiatives for enterprise retail environments. This freelance role combines strategic measurement leadership with hands-on technical delivery across web, mobile, customer data, and marketing technology platforms.

The ideal consultant will partner with business and technical stakeholders to define scalable data-collection standards, improve customer journey visibility, and turn digital behavior into trusted, actionable insight. This role requires deep experience with Adobe Experience Platform and the ability to guide implementation teams from solution design through quality assurance and release.

What You’ll Do

• Lead digital measurement, data-collection, and analytics implementation workstreams across complex web and mobile ecosystems.
• Develop measurement frameworks that connect business objectives, customer journeys, events, identities, and reporting requirements.
• Own Adobe Experience Platform implementation activities, including schemas, datasets, identity resolution, data ingestion, and activation readiness.
• Guide end-to-end Customer Journey Analytics implementations, including solution design, configuration, validation, reporting enablement, and post-launch support.
• Partner with product, engineering, marketing, and analytics teams to define scalable event-driven data-layer requirements.
• Translate solution design requirements into clear tagging specifications and implementation plans for web, mobile, and application experiences.
• Configure and enhance analytics tracking using Adobe Data Collection, Web SDK, Mobile SDK, and related tag-management capabilities.
• Integrate data from analytics, experimentation, campaign, and third-party systems into a unified customer data environment.
• Develop and maintain custom JavaScript-based tracking logic, extensions, tags, and plugins to support advanced measurement needs.
• Lead technical QA, debugging, release validation, and production deployment activities in Agile delivery environments.
• Use browser developer tools, network inspection tools, and analytics debuggers to troubleshoot tracking defects and data-quality issues.
• Provide technical leadership and mentorship to analysts and developers while communicating implementation status, risks, and recommendations to stakeholders.

Required Qualifications

• 10+ years of experience in digital analytics, data implementation, tagging, or marketing technology.
• Extensive hands-on experience with Adobe Experience Platform and Adobe analytics implementation programs.
• Strong expertise in Customer Journey Analytics, including workspace configuration, journey analysis, pathing, cohorts, and insight development.
• Experience with Adobe Data Collection, Adobe Experience Platform Web SDK, Mobile SDK, and event-driven data layers.
• Working knowledge of Adobe Experience Platform schemas, datasets, identities, data governance, and source integrations.
• Proven experience managing analytics implementations across multiple sites, applications, tags, and stakeholder groups.
• Advanced knowledge of JavaScript, HTML, JSON, DOM manipulation, and browser-based debugging techniques.
• Experience writing and maintaining custom tracking scripts within tag-management environments.
• Strong understanding of technical tagging, solution design documentation, QA processes, and release management.
• Demonstrated ability to lead cross-functional delivery teams and communicate complex technical concepts to business audiences.
• Bachelor’s degree in Computer Science, Information Systems, Analytics, or a related field; equivalent professional experience may be considered.

Preferred Qualifications

• Experience implementing Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
• Experience with Adobe Target, including experimentation, personalization, and A/B testing implementations.
• Experience building or configuring dashboards in Tableau, Looker, Power BI, or similar business intelligence tools.
• Familiarity with BigQuery and data-ingestion pipelines spanning online and offline data sources.
• Experience using Adobe I/O APIs and API tools such as Postman or Swagger.
• Working knowledge of Python, Node.js, CSS, cloud data platforms, and reporting automation.
• Exposure to machine learning concepts and modern customer-data architecture.

Ideal Profile

You are equally comfortable shaping an enterprise measurement strategy and diagnosing a production tracking issue. You bring a practical, detail-oriented approach to data quality, thrive in fast-moving delivery environments, and can turn complex analytics requirements into scalable technical solutions.

Senior Manager, Adobe Experience Platform

Role Overview

We are seeking a hands-on Adobe Experience Platform (AEP) leader to shape and deliver an enterprise-scale customer data and journey orchestration ecosystem. This role combines architecture ownership with practical platform delivery: designing data models, configuring datasets and identities, building audiences, and enabling personalized customer journeys.

The ideal consultant is equally comfortable guiding technical strategy and working directly with engineering, data, and marketing teams to make the platform reliable, scalable, and actionable.

What You’ll Do
Customer Data Platform Architecture

• Design and configure AEP Real-Time CDP capabilities, including XDM schemas, datasets, identity namespaces, merge policies, and profile strategies.
• Create scalable audience designs for both streaming and batch segmentation use cases.
• Establish practical governance standards for data labels, access controls, sandbox usage, and environment management.
• Define approaches for profile quality, identity stitching, and deduplication across diverse customer data sources.

Data Modeling and Ingestion

• Develop reusable, business-aligned data models that support multiple brands, teams, and customer touchpoints.
• Architect ingestion patterns for cloud storage, APIs, streaming events, web and mobile implementations, and batch files.
• Partner with data engineering teams on source-to-target mapping, validation rules, and reconciliation with enterprise data platforms.
• Improve data reliability by monitoring ingestion outcomes, data freshness, profile health, and segmentation performance.

Journey Orchestration and Activation

• Design event-driven customer journeys and decisioning logic using Adobe Journey Optimizer.
• Enable coordinated engagement across email, SMS, push, in-app, direct mail, and destination-based activation channels.
• Connect customer profiles and audiences to internal systems, marketing platforms, and external activation partners.
• Develop scalable patterns for real-time and batch audience activation.

Enterprise Integration and Platform Operations

• Define integration standards for CRM, commerce, point-of-sale, analytics, mobile, web, and offline data sources.
• Establish API-led and event-driven integration approaches, including webhook and publish/subscribe patterns.
• Support platform provisioning, role management, release practices, and promotion across development, test, and production environments.
• Advance configuration management and CI/CD practices where applicable.
• Ensure platform solutions reflect consent, privacy, and regulatory requirements, including GDPR and CCPA considerations.

Technical Leadership

• Serve as a trusted technical advisor for data, engineering, and marketing stakeholders.
• Translate business goals into clear, implementable customer data and activation architectures.
• Create and maintain architecture diagrams, data dictionaries, implementation standards, and operational runbooks.
• Coach implementation teams on AEP and AJO design practices, platform capabilities, and delivery quality.

Required Qualifications

• At least 2 years of production experience with Adobe Experience Platform Real-Time CDP and Adobe Journey Optimizer.
• Deep knowledge of XDM, identity resolution, profile management, merge policies, and batch and streaming segmentation.
• Hands-on experience with AEP ingestion methods, such as source connectors, streaming and batch APIs, and web or mobile SDKs.
• Strong understanding of enterprise data architecture, including APIs, ETL/ELT, event-driven systems, and publish/subscribe integrations.
• Experience connecting customer data platforms with CRM, marketing automation, advertising, data warehouse, and lakehouse technologies.
• Working knowledge of JSON, JavaScript, SQL, and API testing tools.
• Experience with cloud-based data platforms and pipelines in AWS, Azure, or Google Cloud.
• Ability to communicate effectively with both technical and business stakeholders.
• Demonstrated ability to operate effectively in an evolving product and delivery environment.

Preferred Qualifications

• Adobe certification in AEP architecture, Real-Time CDP, or Adobe Journey Optimizer.
• Experience with Adobe I/O, AEP APIs, and platform automation.
• Familiarity with composable CDP capabilities or federated audience workflows.
• Background in customer data strategy, master data management, or non-Adobe identity and CDP platforms.
• Working knowledge of Adobe Analytics, Adobe Target, or Customer Journey Analytics.

Interview Process

Expect two to three interview conversations, including an internal discussion and a client-facing interview.