Client Overview:
Storytelling is at the heart of everything we do. As the world’s leading spoken word audio service, we strive to enrich the lives of millions of listeners across the globe through our acclaimed originals, exclusives, and an industry-leading app experience. Our people are passionate users of our products, driving us to continually innovate and improve.Role Overview

As the Associate Director, Product Marketing, you will be a key leader within our Global Member Revenue Growth team.

You will serve as the subject matter expert for high-visibility initiatives focused on member personalization and dynamic content layout optimization. Partnering with Product, Web, Growth, and Discovery teams, you will drive strategy, feature ideation, execution, and testing for global personalization features—ensuring we deliver a best-in-class member shopping experience.

Key Responsibilities

• Lead strategy and execution for personalization and dynamic content discovery initiatives across all of our marketplaces.
• Collaborate cross-functionally with Product, Data Science, BI, Finance, Martech, and Web teams to deliver ~75 features annually.
• Drive A/B testing strategies and leverage quantitative and qualitative data to inform hypotheses and measure impact on KPIs such as Recognized Revenue, iLTR, and iLTV.
• Integrate test learnings into go-to-market plans to optimize marketing surfaces for revenue growth.
• Champion customer delight through seamless content discovery enhancements.
• Participate in strategic discussions and ensure alignment on innovation priorities with senior leadership.
• Manage multiple projects simultaneously in a dynamic environment while maintaining high attention to detail.

Basic Qualifications:

• Bachelor’s degree in Marketing or related field.
• 8+ years’ experience in Marketing, Product Marketing, or similar roles.
• Strong knowledge of our ecosystem and digital shopping experiences.
• Proven ability to manage complex projects cross-functionally.
• Data-driven mindset; experienced with marketing metrics and optimization.

Preferred Qualifications:

• MBA or advanced degree is a plus.
• Experience influencing senior leaders and operating both strategically and tactically.
• A creative thinker passionate about delivering innovative customer experiences.
• CMS experience.
• Adept at navigating ambiguity and inventing scalable processes in fast-paced environments.
• Experience with Agile development practices highly desirable.
• Exceptional written and verbal communication skills.

The Growth Marketing Operations team responsible for crafting and executing in-app messaging experiences and we’re looking for a proactive, inquisitive professional to manage and execute the operational processes that support growth marketing efforts.

This individual will collaborate with cross-functional partners across marketing, product, and engineering to implement multi-channel communications aimed at increasing user awareness and engagement.

1 year contract
Remote NYC: Must live near New York

Pay $70- 75/hour (w2 and eligible for benefits!)

40hrs a week, 9-6pm

Role Responsibilities

This position plays a key role in designing and implementing customer journeys that support user acquisition and engagement goals.

What You’ll Do:

• Design, test, and launch customer journeys aligned with strategic goals, data requirements, and platform capabilities
• Partner with stakeholders across teams to ensure alignment on objectives, timelines, deliverables, and risk mitigation for large-scale, global projects
• Monitor campaign health and performance and identify areas for optimization in campaign performance, workflow efficiency, and platform tools
• Develop and maintain a centralized resource of best practices and process documentation to support knowledge sharing and onboarding

Your Background and Skills:

• 7–10 years of experience in lifecycle or CRM marketing, including a strong foundation in customer engagement and retention strategies
• Familiarity with CRM and marketing platforms like Salesforce Marketing Cloud, Braze, or Oracle Responsys
• Strong analytical skills and logical thinking; experience using SQL is a plus

VP, Marketing – Contract (High Growth Beauty Brand)
40 hours/ week
Hybrid Remote/ On Site 2-3 days/ week (NYC Office)
Pay: 90-100/hr

Overview:

A leading company in the beauty and personal care industry is seeking a dynamic and entrepreneurial VP, Marketing for their brand. This freelance leadership role is ideal for a passionate marketing executive who thrives in fast-paced environments and is eager to shape the trajectory of an innovative wellness-inspired beauty brand.

Key Responsibilities:

• Lead and execute comprehensive marketing strategies to drive brand growth, engagement, and awareness for the brand.
• Act as a change agent, championing new initiatives and fostering a culture of innovation and agility within the team.
• Collaborate closely with cross-functional partners to ensure cohesive brand messaging and seamless execution of campaigns.
• Analyze market trends, consumer insights, and competitive landscape to inform strategy and identify new opportunities for expansion.
• Mentor and inspire the marketing team, cultivating a high-performance environment rooted in perseverance, creativity, and authenticity.
• Represent the “wellness lifestyle,” embodying values of self-care, resilience, and overcoming personal challenges both internally and externally.
• Report directly to executive leadership, providing regular updates on brand performance and strategic initiatives.

Qualifications:

• Proven track record in senior marketing roles within the beauty, wellness, or lifestyle sectors.
• Demonstrated ability to drive momentum, dig into operational details, and deliver results in dynamic settings.
• Strong leadership skills with experience managing teams through transformation and growth phases.
• Excellent communication, presentation, and stakeholder management abilities.
• A passion for wellness, self-care, and empowering others to overcome challenges.

Marketing Manager, Customer Lifecycle Strategist

12 month contract

Hybrid, West Los Angeles

Pay $65/hr (w2)

Summary

We’re looking for a seasoned lifecycle marketer with a passion for growing consumer subscription businesses. As a Customer Lifecycle Strategist, you’ll collaborate cross-functionally with product, engineering, operations, analytics, design, and business teams to develop and optimize programs that drive engagement and maximize subscriber value — all in a privacy-first way.

Key Responsibilities

• Develop and refine customer engagement and retention strategies for subscription services
• Drive continuous optimization through A/B testing and data-driven insights
• Define customer journeys, value propositions, and educational messaging
• Collaborate with cross-functional teams across multiple time zones
• Build strategic plans to improve performance against key metrics
• Maintain clear operational briefs to ensure smooth campaign execution
• Implement a feedback loop to drive continuous improvement

Minimum Qualifications

• 5–7 years leading lifecycle marketing programs for consumer subscription services
• Proven success improving engagement and retention
• Expertise in email, push, and in-app marketing strategies
• Strong project management skills with sharp attention to detail
• Deep knowledge of A/B testing and performance optimization
• Ability to manage multiple priorities and gain cross-team alignment
• Bachelor’s degree required

Ideal Candidate Qualifications

• Experience uniting product, engineering, design, and business teams toward shared goals
• Strong written, verbal, and presentation skills — able to influence at all levels
• Proven ability to manage large, time-sensitive, global projects

Strategic Media Planning Specialist

Experience with integrated campaigns (digital, social, OOH, TV) with an Agency Required

Hybrid, West LA

Pay $55/hr (w2)

3 months, high potential to extend

We’re looking for a Strategic Planning Specialist to join our growing team and help drive brand awareness and customer acquisition through integrated media strategies. This role partners closely with marketing, media, creative, and analytics teams to turn insights into actionable plans across digital, social, OOH, and more.

What You’ll Do:

• Develop data-driven, cross-channel media strategies
• Collaborate with internal and external teams to manage campaign execution
• Analyze performance and deliver insights and recommendations
• Serve as a strategic advisor on media mix, audience targeting, and messaging

What We’re Looking For:

• 5+ years of media strategy/planning experience (agency background preferred)
• Experience with integrated campaigns (digital, social, OOH, TV)
• Strong analytical, communication, and presentation skills
• Self-starter with the ability to manage multiple projects independently

Bonus:

• Background in comms or audience strategy
• Experience with syndicated tools (MRI, comScore), social listening, and campaign reporting

A fast-growing consumer brand in the beauty and lifestyle space is looking for a strategic, relationship-driven Senior Community Manager to lead and expand its dynamic community programs. This role will own the development and execution of community initiatives across a diverse ecosystem—ranging from loyal brand fans and content creators to ambassadors and college representatives.

This is a high-impact, people-first role focused on deepening engagement, growing advocacy, and driving long-term brand loyalty. You’ll play a pivotal leadership role within the Community team, overseeing key programs and managing a small but mighty team of three.

We’re seeking someone who combines creative vision with strong operational and leadership skills—someone who thrives in fast-paced environments and knows how to turn connection into impact. From grassroots activations and content seeding to campus marketing and strategic partnerships, you’ll ensure community is at the heart of everything we do.

Key Responsibilities

Community Strategy & Engagement

• Lead and evolve the brand’s community vision across multiple verticals: creators, superfans, college reps, and ambassadors.

• Build and execute engagement strategies that drive authentic connection and long-term retention.

• Oversee personalized outreach and “surprise & delight” experiences to keep the community energized and inspired.

Team Leadership & Program Oversight

• Manage, mentor, and support a team of three, ensuring both day-to-day execution and long-term program success.

• Define clear goals and KPIs for each community program and track performance consistently.

• Foster a collaborative, inclusive environment where creativity and feedback are encouraged.

Campus & College Marketing

• Design and execute college-focused programs, activating reps at priority campuses and tailoring campaigns to regional audiences.

• Cultivate strong relationships with student leaders, clubs, and influencers to maintain cultural relevance among Gen Z.

Qualifications

• 4+ years of experience in community management, influencer marketing, or related roles—experience in beauty, lifestyle, or consumer brands preferred.

• Proven success managing high-engagement programs and leading small teams.

• Strong interpersonal skills and the ability to build meaningful relationships with brand advocates, creators, and community members.

• Experience executing campus marketing strategies is highly desirable.

• Passion for community, culture, and building brand love from the ground up.

• Bachelor’s degree in Marketing, Communications, or a related field—or equivalent experience.

Job Title: Event Marketing Strategist / Manager

Summary:

• Lead planning and execution of sponsored events in the Americas, such as conferences, trade shows, and regional activations.
• Manage event selection, budgeting, logistics, vendor coordination, booth design, and on-site management.
• Work closely with sales and marketing teams to promote events, drive attendance, and support lead generation.
• Analyze and report on event performance to optimize future strategies and demonstrate event ROI.
• Collaborate with cross-functional teams for seamless event integration and messaging.

The role is remote working on central time.

Must have experience working in a SaaS company.

Hours: 40 per week

Rate $35-40/hr and $75-85k (+ benefits)

Requirements:

• 2-4 years of experience in event planning/execution within a marketing context; SaaS/high-growth experience is a plus.
• Proven project management skills for complex events.
• Experience supporting sales/go-to-market teams through events.
• Understanding of how events impact marketing pipeline.
• Strong communication and organizational skills; attention to detail.
• Collaborative mindset; ability to work across teams.
• Familiarity with technical concepts or open-source ecosystem (e.g., PostgreSQL, Apache Kafka) is a plus.

Only candidates with tech event experience will be considered.

We are seeking an experienced, motivated, forward-thinking and creative Senior Marketing Manager to plan, develop, implement and manage the marketing, public relations and communication efforts for an arts center. The ideal candidate will be skilled in marketing, digital marketing, social media, communications, and project management and has a passion for working with non-profits and community-based organizations.

Responsibilities

• Responsible for creating, implementing and measuring success of a comprehensive marketing, communications and public relations program that enhances the organizations image, brand and position in the industry
• Managing a specialist who is responsible for creating marketing content such as brochures, ads, managing website updates, social media, and graphic design elements.
• Planning and organizing marketing and communications for the art center to promote the brand, artists, day-to-day programming, special events, event rentals, fundraising initiatives, and more. while promoting the organization’s mission
• Developing a comprehensive communications plan that outlines how the organization will spread its message to different audiences using multiple channels including, but not limited to social media, print media, and email campaigns
• Work closely with CEO on strengthening and reinforcing the brand story and strategy for the art center which will increase awareness and drive visitors from the community and surrounding regions
• Assist the CEO and Department Directors with implementing strategies to increase revenue and attract new business from prospective clients
• Develop a system to effectively and proactively manage a high volume of internal projects in support of all marketing strategies and executions.
• Serve as a point of contact between all internal teams to meet their needs, and external resources (where/when applicable) to ensure alignment on deliverables and timelines.
• Oversee website management, ensuring content is accurate, engaging, and optimized for SEO.
• Manage email marketing campaigns, including creation, scheduling, and performance tracking.
• Execute general digital and growth marketing tasks, including managing advertising campaigns across multiple platforms.
• Oversee the social media marketing strategy
• Use dashboarding tools (such as Google Analytics, HubSpot, or similar) to assess the performance of digital marketing efforts and provide actionable insights.
• Collaborate with internal team members such as Event Sales Manager and Marketing Specialist to ensure the cohesiveness of all art center messaging and marketing
• Support event marketing efforts, including planning, promotion, and execution, to ensure a strong presence at key events.
• Build and maintain relationships with marketing vendors, agencies, and partners, ensuring collaborative and productive outcomes.
• Foster relationships with non-profit and community-based organizations to support marketing initiatives that resonate with our target audience.

Requirements

• Bachelor’s degree in marketing, Communications, or Business-related field preferred 5-8+ years of experience in marketing, with analytical skills and experience using dashboarding tools to assess marketing performance and make data-driven decisions.
• Proven success in supporting and executing event marketing strategies.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams and with external partners.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Management/supervisory experience
• Experience developing and managing budgets
• Prior experience writing press releases, preparing and presenting presentations and media pitching/negotiating
• Experience working with marketing agencies and vendors, ensuring alignment on strategic goals and deliverables.
• Experience overseeing the design and production of print materials and publications

Additional Information

• Competitive salary and benefits package.
• Opportunities for professional development and growth within the organization.

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.