Media Strategist Overview:
The media strategist position will manage various advanced digital platforms to drive media strategies. This person will run point for strategic pre-planning, campaign architecture, onboarding and post campaign insights for their assigned platforms. The position will be the main point of contact of specific platforms for the sales team which includes vendor and sales collaboration.
Media Strategist Responsibilities:
Develop media campaign strategies to align with client KPIs.
Design data points for new business prospecting initiatives.
Ensure campaign architecture aligns with client campaign goals.
Exhibit a solid understanding of key client information including general business strategy, industry topics, products and services offered, key customers and competitors in the marketplace.
Establish projections and estimates based on varying budgets, scenarios or goals – for both existing clients and potential clients
Onboard campaigns and follow QA process.
Formulate campaign strategies, researching keywords & potential marketing channels, analyzing competitors, and testing.
Ongoing account optimization, including structure and targeting improvements (geo, targeting, day-parting, and URL).
Analyze and use data to A/B test and make informed decisions across all dimensions.
Develop and create quarterly business reviews which outlines performance, insights from testing, and key strategic opportunities. Communicate performance results and strategy recommendations to the sales & secure buy-in from decision makers.
Utilize analytics and attribution tools to develop insights and action items intended to improve performance and meet client KPIs including but not limited to Campaign Manager, Google Analytics, and platform reporting.
Maintain certifications relevant to line of business.
Day to day platform point of contact for vendor, finance and sales collaboration
Acts as a subject matter expert on campaign best practices and industry updates.
Acts as a gate-keeper in identifying red flags and recommending proactive solutions to mitigate risk. Resolve platform and campaign issues pro-actively and expediently; work cross departmentally for issue resolution when needed.
Attend internal sales and client calls as needed
Perform all other duties as assigned or directed.
Media Strategist Qualifications:
Where permitted by applicable law, must be fully vaccinated against COVID-19 to be considered for this U.S. based job. (Reasonable accommodations for medical and religious objections will be considered.)
BS/BA in Business, Marketing, Economics, or Related Field preferred
Experience with CTR, CPC, CPA or ROI goals
Google Analytics Certification preferred
IAB certification preferred
Intermediate Excel knowledge
Experience with Campaign Manager
Experience with Google Tag Manager
Excellent analytical skills
Strong teamwork, communication and brain-storming
Good troubleshooting skills and a love of solving problems
Ability to adapt quickly and seamlessly in an ever-changing environment
Yrs & Type of Experience
2 + years of experience managing client advertising for another website or digital business