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Media Analyst

Job title: Media Analyst
Contract type: Freelance
Location: New York
Discipline:
Remote: No
Reference: 422242
Contact name: Casey Broday
Job Published: January 01, 1970

Job description

About the Role:

The Analyst is expected to demonstrate hands-on skills in media analytics and reporting. We value problem solving, the ability to understand data, a genuine interest in digital media, and the ability to be truly detail-orientated in a fast-paced environment. We’re looking for someone who is self-motivated and able to operate independently with limited guidance and direction, and thrives on growth, learning, and building. You won’t be alone though; we have a smart and caring team to help you learn and hopefully learn from you.

Your Impact:

• Provide on-going analytical support utilizing data management, technology to address client issues regarding advertising and media

• Manage the retrieving, compiling, and formatting of datasets

• Work with planning/execution teams to share data, insights, and troubleshoot

• Analyze data and generate graphics and insights for use in client presentations

 

Your Knowledge & Abilities:

• Strong Excel (and/or Google Sheets) skills (Pivot Tables, VLOOKUPs, INDEX MATCH, beginner automation)

• Strong data skills. SQL a plus but not required. A base understanding of how data goes wrong, what to look for, and how to fix it.

• An understanding of taxonomy/naming conventions

• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations

• Understanding of industry research and/or marketing platform sources such as Google ADH, Facebook/Instagram, Snapchat, YouTube, etc.

• Comprehensive understanding of metrics: Media (e.g. CPM, CPV, VCR, GRP)

• Knowledge of visual techniques for data analysis and presentation

• Exposure to survey-based measurement techniques (namely Brand and Conversion Lift studies) a plus

• Experience with SQL, BigQuery, Tableau, PowerBI all a plus

• Exposure to modeling approaches such as Marketing Mix, MTA (Multi-touch-attribution), Test/Control, factor analysis a plus

 

Your Qualifications:

• Bachelor’s degree preferred. An MBA, MS degree in Statistics, Economics, or Applied Math is a plus

• 1-2 years related work experience preferred

Expired job
Expired job

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