Our client is seeking a Retail Marketing Specialist to work closely with the Key Account Managers/Director to develop and execute effective shopper marketing strategies by chain.
- Manage National Account Promotion budget with Key Account Managers/Director
- Participate in sales meetings with retail buyers to communicate marketing strategy, assist in selling-in shopper marketing programs, and report back post-program performance metrics to build retail relationships and unlock further trade support
- Manage set-up and execution of all shopper marketing programs, coordinating with internal creative team, sales team, and managing relationships with third-party vendors as main contact
- Manage e-commerce platform relationships as main contact, including identifying & qualifying advertising opportunities with media agency, maintaining e-comm brand presence, and staying on top of business segment growth
- Identify key POS display needs and develop POS menu with design team for all core SKUs for the on and off premise
- Establish and manage retail marketing POS budget with Marketing Director and Key Account Managers