Job description
Our client, a global food & beverage brand, is looking for a Senior Manager, Brand Analytics to join the team.
Senior Manager, Brand Analytics Responsibilities:
- Act as the liaison between Brand Strategy and Brand Creative, as well as other cross-functional data analytics teams
- Aggregate data over time to find patterns and trends in ad creative, media touchpoints, consumers, etc.
- Develop insights that inform strategic objectives, future creative tests and surveys
- Create comprehensive dashboards and data visualizations to inform better decision-making Lead long-term projects to improve data collection and analysis
- Document and change-manage technical workflows
- Assess new tools and technology performing cost and functional analysis
- 5+ years in-house experience in a Creative Operations Analytics capacity, Marketing Analytics or Creative Strategy role
- Experience working with Tableau, Facebook Ads Managers or Smartly, PM software, Excel or Google Sheets
- Strong knowledge of creative and production workflows and process
Expired job