Job descriptionWe leverage the power of artificial intelligence (AI) to deliver data-driven insights and optimize marketing campaigns for our clients. We are looking for an AI Specialist to join our innovative team and lead the charge in applying AI to digital marketing strategies.
Salary: $90,000.00 a year
As an AI Specialist you will be at the forefront of our efforts to harness the potential of AI in the world of digital marketing. You will collaborate with cross-functional teams to develop and implement AI-driven solutions that enhance campaign performance, audience targeting, and overall marketing effectiveness.
- Develop and implement AI-powered algorithms and models to optimize digital marketing campaigns.
- Analyze and interpret data from various sources to derive actionable insights and recommendations.
- Collaborate with data scientists, data engineers, and marketers to design and execute AI-driven strategies.
- Automate repetitive marketing tasks using AI, including email campaigns, chatbots, and content generation.
- Implement machine learning techniques to personalize customer experiences and improve conversion rates.
- Continuously monitor AI models' performance and fine-tune them to enhance accuracy and efficiency.
- Stay updated with the latest advancements in AI and machine learning, evaluating their applicability to digital marketing.
- Lead AI-focused projects, including the integration of AI tools and platforms into our marketing technology stack.
- Work closely with clients to understand their AI-related needs and provide tailored solutions.
- Collaborate with the sales team to communicate the value of AI-driven marketing strategies to potential clients.
- Bachelor's or Master's degree in Computer Science, Data Science, Machine Learning, or a related field.
- Proven experience in AI and machine learning, with a focus on applications in digital marketing.
- Proficiency in programming languages.
- Strong analytical and problem-solving skills.
- Experience with AI libraries and frameworks.
- Knowledge of data preprocessing, feature engineering, and model evaluation techniques.
- Excellent communication and presentation skills to convey AI concepts to non-technical stakeholders.
- Ability to work collaboratively in cross-functional teams.
- Strong project management and time management skills.
- Experience with natural language processing (NLP) and computer vision is a plus.
- Proficient with AI tools and platforms.
- Certifications in AI or machine learning are a plus.