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Brand Manager

Job title: Brand Manager
Contract type: Full-time
Location: Port Washington
Industry: Beauty
Remote: No
Salary: $90,000/year - $110,000/year
Reference: 464781
Contact name: Brittany Morgan

Job description

Client Overview:
Our client is a beauty brand looking for a Brand Manager to join their team in Port Washington, NY!

Brand Manager Responsibilities:
· Conceptualize and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
· Ensure the brand message is strong and consistent across all channels and marketing efforts
· Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency
· Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, social media
· Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative experiences
· Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
· Identify opportunities based on findings from consumer insights, social listening, CRM data, and insights from other industries
· Ensure cultural sensitivity and inclusiveness of brand programs
· Support the Brand Marketing Director in creating and presenting campaign plans, new product toolkits, campaign recaps, competitor analyses, and company presentations
· Work with the Product Marketing, Digital Marketing, E-Commerce, Creative, and Sales teams to drive the brand vision through all channels and retailers, providing comprehensive materials to lead them to success
· Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity with emphasis on utilizing data to drive action
Brand Manager Qualifications:
· 3-6 years of relevant work experience in Brand Marketing
· BA in Marketing, Communications, Advertising, or similar relevant field a plus
· Excellent written, verbal communication, and presentation skills
· Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
· Ability to work both independently and with cross-functional teams in a fast moving/changing environment
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