Job description
RESPONSIBILITIES
-Execute, manage, and optimize digital campaigns
-Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
-Defining metrics and measuring success of campaigns using internal analytics
-Demonstrate diligence, attention to detail and adherence to WMG’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
-Maintain and organize campaign-specific materials in team’s shared document repository
-Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
-Develop, grow, and maintain relationships with internal teams through exceptional client service
-Traffic campaign tags into all ad technology environments
-Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
-Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
-Partner with Analytics team on campaign measurement reporting and insights generation
-Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
-Work with media partners to ensure accurate platform implementation
-Troubleshoot issues on all pre-production and live campaigns
-Provide campaign wrap up reports
-Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
-Attend client meetings, as needed
MINIMUM QUALIFICATIONS
-Four-year college degree
-Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
-Client facing experience with the ability to identify risks and effectively manage through issues
-Understanding of traditional and interactive media planning elements
-Proficiency in Microsoft Office solutions
-Strong analytical thinking and mathematical skills
-Excellent communication and writing skills
-Strong project management skills
-Ability to advise partners on best practices and areas of opportunity
-Excited by a fast-paced and rapidly changing environment
-Experience using SQL and Tableau
-Experience using ad platforms (Google Ad Manager, LiveIntent, Appnexus or the like)
-Experience with task management and revenue management systems (Appian, Workfront, AdBook, Placements IO)