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Creative Director - B2B Content/Performance Marketing

Job title: Creative Director - B2B Content/Performance Marketing
Contract type: Full-time
Location: Detroit
Industry: Creative
Remote: No
Salary: $130,000/yr - $150,000/yr
Reference: 458503
Contact name: Tess Wiley

Job description

Timing: Jan/Feb
Duration: Ongoing
Hours per week: 40+
Location: Detroit, MI strongly preferred (onsite 3 days/week Tues/Wed/Thurs), potentially open to fully remote candidates who check ALL boxes
Salary: $130-150K+ DOE


One of our large financial services and technology clients is looking for a highly motivated and passionate Creative Director to join their in-house agency team for an exciting all-new position.

This Creative Director will be reporting directly to the company's ECD and responsible for developing creative B2B content and performance marketing solutions while communicating, executing and sustaining cross-platform strategic initiatives.

The Creative Director must be comfortable remaining hands-on when it comes to concepting, obsessed with execution and a deep understanding of production, and able to direct and lead the creative function to support the strategic goals of the organization and its brands.



Ideal Creative Director candidates will have:
- At least 8+ years of in-house creative department or agency experience; preferably both
BA degree in design, art direction, communication advertising or a related field
- Solid understanding of creative, brand, marketing, customer experience, design, and content strategy
- 2+ years experience directing a team of graphic and motion designers on executing creative assets both campaigns and presentations
Experience in advertising or marketing for the financial services and/or FinTech industry
Experience across B2B industries
Strong portfolio that reflects work for global or nationally recognized brands
- Demonstrated problem-solving, organizational, and analytical skills
Genuine curiosity about business and motivated by purpose
Integrated campaign experience a MUST; this person will be heavily focused on content and performance marketing campaigns
Expertise in B2B marketing inclusive of white labeled marketing solutions, sales pitch materials, trade-show activation, co-branded digital partnership initiatives. 
Proven track record in elevating informative and educational materials both in the promotional and instructional space. 
Basic understanding of the methodologies of research and analytics in order to glean insights and apply them to creative concepts
Knowledge of various media channels inclusive of broadcast, print, digital and social media channels. Knowledge of tools, marketing technology and tactics a plus
Knowledge of live & post-production processes
Entrepreneurial mindset and very strong written, verbal and presentation skills; shows proven ability to pitch and influence in creative concepts; has the ability to sell highly conceptual ideas; shows the realm of the possible and makes it tangible
Exceptional organizational and multi-tasking skills. Demonstrated ability to manage multiple projects and multiple teams simultaneously - set priorities, utilize resources, identify and meet deadlines
Fully proficient with Microsoft Office, Figma, and Adobe Creative Cloud including Photoshop, Illustrator, InDesign, After Effects and XD
- Familiarity working with brand management guidelines
- Knowledge of project management systems, digital asset management systems and content management systems



Job Responsibilities:
Lead ACD's, designers and copywriters in the development of innovative, creative, campaign concepts based on insights that increase brand awareness, solidify client loyalty, and ultimately drive sales
Express the brand in your respective subject matter area of expertise; ensure the brand is expressed properly and consistently, is elevated and extended, and ensures continuous improvement to creative deliverables and tactics
Bring idea to life in their respective medium; focusing on the effectiveness of the work; cognizant of the impact and engagement with the creative  - Present, pitch and sell ideas successfully with guidance from Senior Director(s), while actively giving and receiving feedback at all stages of a project 
Leverage the talents of the art direction, graphic design, motion design, and copywriting along with content studio teams toward goals
Oversee and produce projects from initial concept to delivery of content that align with strategic briefs and business objectives
Ensure creative product delivers on high standards, remains cutting-edge and stays best in class ahead of our competition?at all times?
Work with other leaders and teams to ensure creative and messaging needs are met while adhering to the guidelines for strategy, brand messaging and integrated communication channels
- Provide creative direction of photo/video shoots including talent, set, location, etc.
Work closely with creative strategists, project managers and producers to stay within budget, meet timing requirements and project parameters
Adapt plans and priorities to meet business objectives and/or operational challenges in a fast paced environment
Review proofs of print, radio, digital, social, CRM and broadcast
Act as a thought leader by continuously identifying and finding solutions for areas of opportunity in the business by way of creative problem solving and brand alignment
Build the capability of individuals and teams through coaching and mentoring
Engage in resources to grow expertise in creative direction, industry trends and processes to produce innovative, solution-orientated work
-
?Engage in resources to grow knowledge of company brands and their audiences to build business acumen for the FinTech industry 
Actively develop open and trusted relationships across the organization
Drive company culture and participate in team engagement opportunities 
Stay active in the marketing/advertising community in order to share the brand story



*Must be local to metro Detroit, relocation available
**Onsite Tues/Wed/Thurs schedule required, minimum 3+ days/week
***Eligible for great perks/benefits
****Background and credit check required
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