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Digital Designer

Job title: Digital Designer
Contract type: Freelance
Location: Santa Clarita
Industry: Creative
Remote: No
Salary: $40 - $50/hr
Reference: 464303
Contact name: McKinzie Welschmeyer

Job description

Our client, a hospitality company, is looking for a talented Digital Designer to join their team. This is a contract-to-hire position, hybrid in Santa Clarita. Send your resume and portfolio today!

$40 - $50/hr
Hybrid, 3 days onsite in Santa Clarita

This role will be responsible for conceptualizing and designing engaging promotional emails with segmented, data-driven content, ensuring strong click-through rates and conversions. Additionally, this role involves designing digital content for social media and display advertising, adhering to best practices, and maintaining consistency across various company platforms. You’ll be expected to self-manage projects, meet deadlines, and collaborate effectively with the design team while staying current with industry trends, making this role integral to the creation of visually appealing, user-centric digital experiences.


Responsibilities
  • Conceptualize and design engaging email templates, newsletters, and campaigns with highly complex data-driven, dynamic, segmented content that delivers strong click-through rates, engagement, and conversion to influence specific target audiences and predetermined Key Performance Indicators (KPIs)
  • Design promotional, life cycle, and transactional campaigns using the latest HTML and CSS email oriented best practices and UX best practices
  • Effectively use existing HTML email layout templates for maximum efficiency and timeliness while continuing to evolve and innovate based on current trends and industry best practices
  • Provide creative input and suggestions for enhancing the overall effectiveness and engagement of email marketing initiatives.
  • Leverage animation skills to create engaging and visually appealing interactive elements and transitions that enhance the overall user experience.  
  • Transform objective-driven business requirements and customer needs into relevant digital user experiences, designing static and animated graphics for social media and digital display advertising that follow best practices and ensure projects adhere to specifications and standards, including mobile
  • Remain current with latest graphic design/marketing & communication trends for email, display ads and social media marketing
  • Help ensure consistency in design and digital content across various company channels and platforms     
  • Manage all projects from start to finish in order to meet established deadlines
  • Partner with other graphic designers and take on ad hoc design projects, as needed

Requirements
  • Bachelor’s Degree in Graphic Design, Web Design, or related field
  • 5+ years of digital experience (E-commerce and/or Retail preferred)
  • Experience in email and social media marketing design required
  • Experience designing in both desktop and mobile web
  • Self-starter with knowledge of the latest trends in email design and development
  • Strong eye, attention to detail, organized, creative problem solver and can present creative with key stakeholders using design, UX, and mockups to communicate inspiring brand experiences
  • Must be able to present well and articulate and defend design decisions with grace, logic and data
  • A portfolio of previous digital design work to showcase experience and creativity.
  • Proven experience in interactive design, user interface design, or a related field, preferably in a digital agency or tourism-focused environment.
  • Strong understanding of user experience principles and interaction design best practices
  • Proficiency in design software such as Adobe Creative Suite, Sketch, Figma, After effect or other relevant tools.
  • Able to create, re-size, and optimize images and graphics for the web
  • Excellent command of visual design and architecture for responsive email
  • Familiarity with web development technologies such as HTML, CSS, JavaScript and ESPs.
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