Job description
Client Overview:
Our client is one of the upcoming manufacturers in the beauty and wellness industry. With unwavering dedication to excellence, expert craftsmanship, and enhanced manufacturing techniques, they are growing rapidly and are looking for a Digital Marketing Specialist to join their team.
Digital Marketing Specialist Responsibilities:
• Develop the international paid advertising strategy
• Oversee the day-to-day management and optimization of paid advertising campaigns across the key digital platforms (social media, google etc)
• Ensure the paid advertising efforts reach the right audience by strategically selecting demographics, interests and behaviors
• Analyze the data from Google Analytics, TripleWhale and paid campaign tools to monitor revenue and identify areas of improvement
• Oversee the adaption of core assets and content for the international markets and optimize home, landing and PDP content
• Effectively allocate and monitor budgets and create monthly reports and learnings
• Drive A/B testing to improve advertising effectiveness valuate new paid channel audiences, campaign types, and tests to achieve business KPIs.
Digital Marketing Specialist Qualifications:
• Must be able to work hybrid in Greater Boston Area
• 2+ years in a similar role and/or in an advertising agency
• Experience with Shopify as well as a familiarity with graphic design tools
• A proven track record of working with international markets (Europe)
• Ability to take individual initiative and follows-through on commitments to achieve results
• Must be hands-on, self-motivated, and able to work well as a team player, with a strong attention to detail
