Job description
Digital Media Buyer
A live entertainment advertising agency, is looking for a Digital Media Buyer to join their team to drive the
strategy and effectiveness of their clients’ digital activity.
They are looking for an individual with a passion for live experience and entertainment brands, paired with an expertise in digital across multiple platforms.
Digital Media Buyer Responsibilities:
- Develop and implement digital media plans that translate the marketing objectives and strategies of our clients’
- Day-to-day management of Google Ads (search, youtube, display) and Paid Social Media (Facebook/Instagram, TikTok, Twitter, Pinterest) campaigns
- Daily campaign optimization and keen attention to improving overall performance
- Management of publisher and vendor relationships including negotiating and processing IOs
- Oversight of multiple teams to coordinate ad trafficking & delivery reporting
- Assisting in reporting - both manual for special initiatives and dashboards via Google Data Studio
- Experience in campaign set up for seamless tracking in Google Analytics, analysis in Google Analytics
Digital Media Buyer Experience:
- 2 years’ experience In Digital Media Buying, Performance Marketing or something similar
- Proficient with Excel, PowerPoint, Tableau (or similar), Google Analytics, Google AdWords
- Must have certification in Google Analytics
- Excellent communication skills
- Love of theatre and the arts a plus