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Director of Digital

Job title: Director of Digital
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Reference: 444035
Contact name: Lisa Wagner

Job description

Our Client is seeking a Director or Digital to work across multiple clients within their Fashion,

Beauty, and Tech/Innovation divisions. The candidate should possess an insatiable

hunger for innovation in the digital world, an impressive portfolio of content-driven

campaigns you’ve ideated, a keen understanding of the latest measurement tools,

social media and influencer marketing trends


This position will be New York-based

You will be essential to the direction and development of the team and division,

implementing impactful campaigns and tactics for clients in fashion, beauty, tech,

and design.



? Identify, manage and execute organic and paid influencer strategies that amplify

engagement and brand goals.

? Oversee team and build out strategies including pitching, negotiating, contracts

and reporting for clients’ digital activations.

? Develop and implement social media and content strategies for brands and

companies that align with client business goals

? Create content strategies, outlining social voice and tone, feed aesthetic,

content types, growth strategy (paid and organic)

? Identify key influencers, creatives and talent in designated verticals for maximum

engagement and overall reach in both paid and unpaid capacities

? Work in tandem with PR teams to align on influencer and social media strategies

with overall brand goals

? Perform continuous research on current benchmark trends and audience

preferences within the digital marketing space

? Suggest and implement new features, tools, and ideas to raise brand awareness

and grow channel followings when applicable

? Maintain positive relationships with high level influencers, agents, and other

creative agencies

? Own day-to-day stewardship of the business, managing budgets and billing


Director or Digital REQUIREMENTS

? Minimum 5+ years of digital, content, influencer and social media


? Collaborative, agency background preferred

? Experience in fashion, beauty, tech and innovation brands

? Strong leadership skills and a proven manager and mentor

? High level of initiative and proven ability to work independently on

multiple projects in a fast-paced environment

? Experience developing and executing large-scaled content marketing

strategies and overseeing content development, specifically for social

media platforms

? Experience amplifying campaigns and content and building online

marketing strategies

? Fluency of digital platforms, tools, and software

? Conceptual and forward-thinking – comfortable in an ambiguous

environment and excited about inventing new ways of working

? Possess a network of content creators and influencers

? Exceptional knowledge with analytics and reporting

? Excellent time management and project management skills

Expired job
Expired job

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