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Director of Digital -Beauty-LA

Job title: Director of Digital -Beauty-LA
Contract type: Full-time
Location: Calabasas
Industry: Beauty
Remote: No
Salary: $150K-$170K
Reference: 437235
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

OUR CLIENT IS A LEADER IN THE HAIRCARE/BEAUTY INDUSTRY AND HAVE QUICKLY DEVELOPED A CULT LIKE STATUS, NOT ONLY NATIONWIDE BUT GLOBALLY! THEY ARE SEEKING A STRONG DIRECTOR OF DIGITAL. MUST LIVE IN LA!!!!!!!! MUST HAVE A MIN OF 8 YEARS EXPERIENCE AND MUST CURRENTLY BE A DIRECTOR OF DIGITAL!!!!

***Read full responsibilities and requirement thoroughly before applying!***

ROLE OVERVIEW

We are looking for a Director of Digital, you will have a high impact on the growth of our brand in North America. At least 8-10 years’ experience in Ecommerce and Digital field and familiar with a variety of the field's concepts, practices, and procedures. Experience with launching and managing brands on owned brand ecommerce sites and Amazon. Experience with data analytics tools – Google Analytics, Tableau, etc. Must be a Team player with strong interpersonal and leadership skills and the ability to organize, prioritize, multi-task and work in a fast-paced environment. Excellent written and verbal communication skills, plus strong technology skills. Beauty experience is a plus.

JOB ROLE AND RESPONSIBILITIES
  • Executive lead responsible for driving profitable growth across all North American digital channels (.com, Amazon, e-tailers).
  • Responsible for the overall strategy, marketing calendar and promotions strategy for .com
  • Responsible for the advertising strategy and promotional activities for Amazon US & Canada
  • Responsible for growth of the specialty ecommerce pureplay partners – nurturing relationships, pitching new launches, activating campaigns, etc.
  • Own B2B growth targets and responsible for nurturing relationships with retail partners & buyers.
  • Works with multiple departments globally and locally to ensure the operational infrastructure is in place to deliver from digital & ecommerce brand strategy, website development through to fulfilment and customer service.
  • Develops and implements the strategic online marketing plan for the organization aligned with overall Brand Marketing Plans to drive brand awareness and deliver ecommerce sales.
  • Own and manage the digital customer experience
  • Manages delivery of the annual budget and ensures weekly, monthly, and annual reporting on sales and digital spend against budget.
  • Oversee overall digital ecosystem for the brand as it relates to acquisition, retention, and sales driving initiatives – .com, Amazon and retail partner.com sites
  • Observes changes to the online marketplace and industry and adjusts marketing plan accordingly, by analyzing, reviewing, recommending, and building strategic and tactical changes that drive business profitability.

SKILLS & QUALIFICATIONS
  • Have experience having managed size of business $20-$50 million.
  • Strong project management, attention to detail, and a no-task-too-small mentality
  • Minimum 5-7 years of experience managing new customer acquisition strategies with a focus on driving traffic to online channels.
  • Minim um 5-7 years of CRM experience within an e-commerce/D2C environment
  • Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI
  • Experience in content creation for digital channels
  • Excellent copywriting skills
  • Proven ability to grow customer email databases and increase engagement
  • Hands-on experience with ESPs – building emails, scheduling deployment, A/B testing, content creation, etc.
  • Experience with email segmentation and customer journey planning
  • Previous experience creating successful retention, loyalty, and lifecycle marketing campaigns
  • Experience in Paid Search and managing a digital agency.
  • Strong experience in Google Shopping Ads and/or Comparison-Shopping Service (CSS)
  • Experience with Test-and-Learn approach to drive channel performance
  • Proven ability to grow affiliate programs and relationships via robust promotional calendars and creative strategies to incentivize and reward partners
  • Experience in driving growth in SEO, implementing localized onsite/ offsite strategies and best practice
  • Experience with data analytics tools such as Google Analytics 360 or similar analytic tools with a strong ability to drive actionable insights
  • Excellent analytical skills, with a strong understanding of account performance and high proficiency in Excel
  • Basic experience in Adobe Photoshop and HTML (desirable)
  • Experience with programmatic and OTT advertising (desirable)
  • Experience in Beauty and/or premium retail a plus
Expired job