Job description
Client Overview:
Our client is a leading skincare and cosmetics brand looking for a Global Marketing Manager to join their team!
Position Overview:
In this role, you will maintain, develop and grow the brand, ensuring the brand equity, innovations, existing products, and global marketing materials resonate with our target audience while leading the clean, skin-loving makeup industry.
Responsibilities:
- Work with internal team to develop creative (concepts, visuals, tone, activations, executions) that supports innovation launches, equity campaigns, category development and new user recruitment
- Build out the innovation calendar
- Lead team in monthly and quarterly innovation meetings
- Develop concepts for new launches including assessing competition, creating new product benefits, and positioning in the market
- Assess pricing, sizing, SRP, P&L to ensure innovations meet financial goals
- Work with education to determine shades for launches
- Manage photoshoot briefing and management for compelling and high performance creative assets
- Develops launch marketing materials
- Ensures band look and feel via packaging is up to date, modern and in line with brand equity and competitive trends
- Oversee the preparation of all briefs related to packaging
Qualifications:
- BA/BS degree
- 4+ years’ experience in marketing development and execution
- Must have strong copy writing, creative and analytical skills
- Experience in managing multiple projects simultaneously
- Strong organizational and analytical skills
- Excellent communication and presentation skills
Expired job
