Job description
Client Overview:
Our client is a national CPG company presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry.?They’re looking for a Marketing Specialist to join their innovative team.
Marketing Specialist Overview:
As the Marketing Specialist, you will be responsible for assisting and implementing marketing strategies and executing marketing plans to elevate the overall brand. You will support the marketing calendar across channels and build go-to-market strategies for products, launches, and key moments for the brand. The ideal candidate will be a strong cross-functional partner to the team and shepherd initiatives from idea to execution with enthusiasm.
Marketing Specialist Responsibilities
· Manage, develop, and implement marketing campaigns and ensure effective utilization of available promotional space
· Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, and social media
· Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
· Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels
· Support monthly reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization
· Effectively manage budget to business goals and financial targets
· Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge
· Leverage research, reports, and data to support stakeholder business solution strategies
· Work together with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral
· Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed
Marketing Specialist Qualifications
· 3+ years marketing experience
· Experience in CPG
· Strong ability to organize large amounts of data in Excel
· Must be detail-oriented and deadline focused
· Strong project management/coordination skills