Job description
Key Responsibilities:- Attend regular partners meetings, client and creative statuses and maintain on-going rapport
- Analyze and provide clients with research data and media/marketing information Internal
- Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, , social, video, search)
- Provide guidance to Associates
- Mentor and assist in the training of Associates
- Work closely with Strategy and Communications Design teams to ensure that overall strategy is woven into all media choices
- Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Conduct industry research using various media tools such as comScore, @Plan, eMarketer as well as general research via the web
- Develop the RFPs and oversee the submission process with media partners
- Continually vet out real-time opportunities to ensure our clients are remaining competitive
- Develop industry and partner POV’s with Manager’s oversight
- Participate in the development of KPI’s with Strategy
- Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue (unless team has Project Manager scoped for business)
- Evaluate partner proposals, negotiate plan details and develop plan
- Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, insertion orders (IO’s), budgets, creative, reporting and the billing and reconciliation process
- Manage all partner specific budget allocation, optimization, media partnership programs and added value details
- Secure best in class marketplace pricing
- Foster strong relationships with media partners
- Bachelor’s degree in related field or equivalent experience
- 1+ years of experience in prior media function
- Experience in presenting via phone and in person with clients and brand stakeholders
- Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer
- Strong written, verbal communication, negotiation, and presentation skills
- Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
- Proficient understanding of accounting principles, data analyzing, and market research
- Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors
- Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Focus on self-development and learning
Expired job