Job description
Client Overview:
Our client is one of the upcoming manufacturers in the beauty and wellness industry. With unwavering dedication to excellence, expert craftsmanship, and enhanced manufacturing techniques, they are growing rapidly and are looking for a Paid Advertising Specialist to join their team.
Paid Advertising Specialist Responsibilities:
• Develop new paid advertising strategies
• Optimize full-funnel paid search/social strategy with a focus on ROI-driven activities
• Conduct in-depth market research and analysis, including competitor research and trend analysis, to brainstorm new and creative digital growth strategies.
• Analyze data from Google Analytics, TripleWhale, and paid campaign tools to monitor revenue performance and uncover areas of improvement – prepare and present recommendations, reports, and findings on a monthly and annual cadence.
• Develop clear and comprehensive creative briefs for the brand to develop new, engaging assets to test in paid campaigns.
• Research and evaluate new paid channel audiences, campaign types, and tests to achieve business KPIs.
Paid Advertising Specialist Qualifications:
• Must be able to work hybrid in Greater Boston Area
• 2+ years in a similar role in an advertising agency specializing .
• Proven track record creating and scaling successful ROI-driven campaigns within paid advertising channels (e.g., Meta Business Manager, Google Ads Manager)
• Data-driven and highly analytical mindset, with expertise in using data via Google Analytics and TripleWhale
